Performance Marketing Manager

Great Day Improvements: A Family of Brands • Twinsburg, OH

3d • $95,000 - $115,000 • Remote

About The Position

Great Day Improvements (GDI), a national home improvement company, is seeking a Performance Marketing Manager dedicated to supporting its Universal Windows Direct (UWD) brand. UWD specializes in replacement windows and doors and operates across 12 markets. This highly visible individual contributor role will oversee paid search and paid social performance, strengthen agency partnerships, and optimize marketing investments to drive measurable business results. The manager will work closely with UWD's VP of Marketing to evaluate campaign performance, challenge agency recommendations, identify optimization opportunities, and connect marketing investments to qualified leads, appointments, and profitable growth. The position is 100% remote, with flexibility in geographic location, provided the candidate can accommodate Eastern Time working hours. Occasional travel to the Cleveland, Ohio headquarters is expected, approximately once per quarter, with additional travel as business needs arise. The role is full-time and exempt. Base salary is $95,000–$115,000, with eligibility for a 20% annual target variable compensation bonus. Total target annual compensation is $114,000–$138,000, subject to applicable plan terms and performance criteria.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Finance, Economics, or a related field, or equivalent relevant experience.
• At least 5 years of performance marketing or paid media experience, including hands-on responsibility for planning, managing, evaluating, and optimizing paid search and paid social campaigns.
• Strong expertise in paid search and paid social strategies, including keyword strategy, bidding, audience targeting, creative testing, campaign optimization, conversion tracking, attribution, and lead-generation economics.
• Strong analytical and advanced Excel or spreadsheet skills, including experience evaluating multiple campaigns, analyzing data from various sources, identifying trends and performance issues, and translating findings into actionable recommendations.
• Experience managing marketing budgets, including planning, forecasting, spend pacing, variance analysis, and financial reporting.
• Ability to connect marketing performance with business objectives, including understanding market conditions, staffing, operational capacity, and opportunities to improve results.
• Strong communication, organizational, and project management skills, including the ability to present complex data clearly, collaborate across Marketing, Finance/FP&A, and operational teams, and drive accountability.
• Experience working with agency partners, evaluating performance, constructively challenging recommendations, and coordinating optimization efforts without direct authority.

Nice To Haves

• Hands-on experience with Google Ads, Microsoft Advertising, and Meta Ads Manager, along with familiarity with GA4, business intelligence or reporting tools, CRM data, and lead-to-appointment measurement.
• Experience in multi-location, home improvement, direct-to-consumer, or lead-generation businesses.
• Experience overseeing paid media agencies, including performance reviews, testing strategies and roadmaps, budget discussions, and market-level investment recommendations.

Responsibilities

• Oversee day-to-day paid search and paid social performance across Google Ads, Microsoft Advertising, Meta, and other relevant platforms; evaluate campaign structure, bidding, targeting, creative, landing pages, tracking, and testing.
• Serve as the primary day-to-day contact for paid media agency partners; lead performance reviews, challenge recommendations, establish expectations, monitor deliverables, and coordinate approved optimization initiatives.
• Analyze campaign, platform, CRM, and sales funnel data to evaluate marketing effectiveness, identify trends and performance gaps, and recommend actions to improve lead quality, appointments, and business results.
• Monitor performance across UWD's 12 markets and identify opportunities and challenges based on local demand, staffing, operational capacity, seasonality, and business objectives; recommend adjustments to marketing investments and priorities.
• Support channel- and market-level budget development, monitor spending and pacing, maintain forecasts, investigate variances, and recommend investment reallocations based on performance and business needs.
• Partner with Marketing leadership, Finance/FP&A, agency partners, and operational stakeholders to align marketing investments with financial forecasts, market needs, and organizational goals.
• Develop and manage paid media testing plans with agency partners, establish hypotheses and success measures, analyze results, and identify opportunities to improve campaign effectiveness and return on investment.
• Track marketing initiatives, agency commitments, project timelines, responsibilities, and outstanding issues to support accountability, timely execution, and clear stakeholder communication.
• Present clear, data-driven performance insights and recommendations to leadership, proactively identify emerging opportunities or risks, and escalate significant strategic or investment decisions to the VP of Marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level