Performance Marketing Manager

Auto Approve• US,

9d•$80,000 - $105,000•Remote

About The Position

Auto Approve is seeking a hands-on, data-driven Performance Marketing Manager to develop, execute, and optimize paid media campaigns across paid search, paid social, and programmatic channels. The role focuses on customer acquisition, lead quality, cost per lead, cost per funded loan, and return on investment. The manager will own campaign strategy, execution, budgets, conversion tracking, attribution, measurement infrastructure, and performance reporting, and will work closely with the director of marketing and a creative agency. The position emphasizes experimentation, structured testing, platform updates, and the use of AI and automation. The manager will analyze performance through a proprietary AI workflow, help shape the company's application of AI across paid media, and deliver actionable findings and recommendations to marketing leadership. This is a remote role on a small, agile, rapidly growing team. It is full-time, with variable days and hours based on business needs; evening and weekend work may be required.

Requirements

At least 3 years of hands-on experience managing paid search and paid social campaigns; B2C, fintech, or high-volume lead generation experience is preferred.
Working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display or programmatic networks.
Experience with ad-platform AI and automation features such as Performance Max, Smart Bidding, and Advantage+.
Hands-on comfort using AI assistants such as Claude to analyze data, optimize campaigns, and improve efficiency, with specific real-world examples of AI use and its impact.
Analytical mindset and experience building and running testing programs that translate campaign data into business outcomes and clear next steps.
Experience managing six-figure monthly advertising budgets and optimizing spend toward aggressive customer acquisition cost and revenue goals.
Solid understanding of digital attribution, funnel metrics, and conversion rate optimization.
Proficiency with GA4 and Google Tag Manager.
Ability to manage multiple priorities, meet deadlines, and drive execution independently.
Comfort working in a fast-paced, high-growth environment where agility and execution matter.
Applicants must be legally authorized to work in the United States.

Nice To Haves

Experience in B2C, fintech, or high-volume lead generation.
Experience with Power BI or similar performance dashboards.

Responsibilities

Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display, focusing on cost per lead and cost per funded loan.
Build and manage structured testing programs to continuously improve campaign performance.
Use ad-platform AI and automation tools, including Performance Max, Advantage+, and automated bidding strategies.
Monitor platform updates, policy changes, and new features, translating them into actionable strategies.
Manage and optimize marketing spend across paid channels to maximize ROI and ROAS while adhering to allocated budgets.
Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure.
Own performance reporting from top of funnel through lead generation and funded loans, and provide regular readouts to marketing leadership.
Conduct root cause analysis of performance trends and provide clear, actionable recommendations.
Analyze performance data to identify insights, improve targeting and messaging, and inform budget allocation.
Work with the creative agency to develop and test high-converting ad creatives and landing pages.
Use AI tools and workflows to analyze performance, optimize campaigns, and accelerate reporting.