Performance Marketing & Marketing Operations Manager

Appen

6d

About The Position

Appen is seeking a Performance Marketing & Marketing Operations Manager to drive paid media performance and manage the marketing systems that support growth. Reporting to the Director of Demand Generation, this hands-on role owns campaign execution, budget optimization, and HubSpot operations to help reach AI research labs and enterprise AI teams. The role turns marketing strategies into measurable pipeline, improves processes, and uses data to guide decisions.

The position works across paid advertising, account-based marketing, marketing automation, lead management, attribution, analytics, and marketing technology. It partners with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy, while supporting compliant email marketing.

Requirements

• 3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment.
• Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership.
• Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management.
• Familiarity with account-based marketing (ABM), intent data, and audience segmentation.
• Ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
• Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution.
• Strong attention to detail, analytical thinking, and ability to manage competing priorities independently.
• A proactive, results-oriented approach and willingness to test, learn, and continuously improve.

Nice To Haves

• Experience in AI, machine learning, data, or related technology industries.
• Familiarity with Salesforce administration or CRM integrations.
• Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau.
• HubSpot, Google Ads, or LinkedIn Marketing certifications.

Responsibilities

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing (ABM) programs.
• Manage paid media budgets, including allocation, pacing, and performance against pipeline goals.
• Build targeted and retargeting audiences using account insights and intent data.
• Monitor cost per lead (CPL), cost per sales-qualified lead (SQL), and pipeline contribution through A/B testing and performance reporting.
• Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation.
• Improve lead routing, Sales handoffs, and data quality to support an efficient conversion process.
• Maintain UTM tracking standards and build attribution models and full-funnel dashboards that provide actionable insights to leadership.
• Oversee marketing technology integrations and ensure email marketing compliance with GDPR, CAN-SPAM, and CASL.
• Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy.

Benefits

• Flexibility to deliver work in a way that works for the employee and team.
• Tools, resources, and development opportunities to continue building capability over time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed