Senior Field Marketing & ABM Manager, West
About The Position
Serval is hiring a Senior Field Marketing & ABM Manager to partner directly with Strategic Sales on high-impact field programs across segments and 1:1 account-based marketing for strategic accounts. The role will define field go-to-market strategy for the West Coast, create distinctive experiences that open doors, build trust, and move deals forward, and grow in scope, budget, and responsibility as Serval expands its West Coast presence. The position requires close collaboration with Sales on territory priorities, account dynamics, pipeline gaps, and deal strategy. The manager will plan and execute field and ABM programs, measure their impact on account engagement and revenue, and continuously refine strategy using feedback and performance data.
Requirements
- 5–7+ years of experience in field, experiential, growth, or ABM marketing.
- Proficiency with Salesforce, HubSpot or similar platforms, and intent tools such as 6sense or Demandbase.
- A proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
- Strong data analysis skills, including building reports, interpreting metrics, and making data-driven decisions.
- Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
- Ability to turn a broad goal into a concrete plan and execute it effectively.
- Comfort moving quickly, experimenting, and adjusting in real time.
- Strong collaboration skills and the ability to earn Sales' trust quickly.
- Comfort with 25% travel, up to 50% seasonally.
Nice To Haves
- Previous experience marketing to IT, Engineering, or Security leaders.
Responsibilities
- Define the West Coast go-to-market strategy for field programs, including what programs to run, where to show up, and how to win in the market.
- Design 1:1, 1:few, and 1:many field marketing experiences, such as regional dinners, happy hours, hackathons, and other distinctive experiences, aligned with active opportunities and target accounts.
- Orchestrate account-based marketing programs for strategic accounts across direct mail, events, digital, gifting, and content.
- Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps, and participate in deal strategy.
- Track program impact through account engagement, pilots started, sales velocity, and closed-won revenue.
- Create feedback loops with Sales leadership to improve territory strategy and program effectiveness.
- Test unconventional tactics and experiment with new approaches.
Benefits
- Opportunity to play a key role in shaping the success of the product and company.
- Opportunity to build a new AI product offering with support from an experienced team and investors, and grow with the company.
- A culture that values innovation, ownership, accountability, and fun.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
