Account Based Marketing (ABM) Manager

Tines•Boston, MA

About The Position

Tines is seeking an account-based marketing (ABM) manager to build and execute programs that engage, win, and grow strategic and enterprise accounts across the West and Central regions. The role partners closely with sales to understand account priorities, reach buying groups, and create personalized experiences that generate quality pipeline and help opportunities progress. The position combines strategic planning with hands-on execution, using account research, intent signals, and sales insights to coordinate campaigns across digital channels, content, executive experiences, and direct outreach. In collaboration with demand generation, field marketing, product marketing, and marketing operations, the ABM manager will develop a measurable, repeatable, region-specific approach, building on existing ABM frameworks while bringing creativity and strategic thinking.

Requirements

Five or more years of B2B technology marketing experience, including at least two years building and executing ABM programs.
Demonstrated ability to deliver programs that generated quality pipeline, accelerated opportunities, or supported customer growth.
Understanding of enterprise buying cycles and how to engage multiple stakeholders within an account.
Experience working closely with sales teams to turn account priorities into coordinated marketing activity.
Ability to develop account-based plans and execute campaigns, adapting messaging and channel choices to industries, personas, and stages of the buying process.
Ability to interpret account and campaign data, distinguish engagement from meaningful business outcomes, and provide clear recommendations, including communicating measurement limitations.
Experience using CRM, marketing automation, and ABM or intent platforms to build audiences, activate campaigns, and measure performance.
Strong communication, relationship-building, project management, prioritization, and delivery ownership skills.
Creativity, attention to detail, and willingness to test, learn, and adapt.

Nice To Haves

Experience with Salesforce, 6sense, Influ2, Clay, or HubSpot.
Appetite for using AI and automation to improve work.

Responsibilities

Develop and execute tailored 1:1 programs for individual strategic accounts and 1:few programs for account clusters with shared needs, using channels such as paid media, email, landing pages, direct mail, and sales outreach.
Build repeatable approaches that extend successful programs to broader account segments.
Align with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up.
Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans.
Partner with product marketing, content, and creative teams to translate account challenges into compelling messaging and assets.
Work with field and partner marketing to develop executive briefings, roundtables, and targeted events.
Manage regional campaign budgets, timelines, and cross-functional deliverables.
Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking.
Establish reporting on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact.
Share results and recommendations with sales and marketing stakeholders, test new approaches, and document effective practices in reusable ABM playbooks.