Field Marketing Manager, West

Cogent Security•San Francisco, CA

About The Position

Cogent is hiring a Field Marketing Manager to help scale field marketing as a pipeline-generating motion for its autonomous cyber defense platform. The role sits within the Demand Generation arm of Growth and partners closely with Sales, SDRs, Partnerships, Product Marketing, and RevOps. Its purpose is to turn regional programs, executive events, partner activations, and major industry moments into qualified meetings, pipeline, and stronger account relationships. This is a hands-on execution role focused on building Cogent’s field marketing operating system, including the event calendar, target-account planning, pre- and post-event workflows, sales and partner coordination, follow-up service-level agreements, AI-powered logistics tracking, and pipeline reporting. The manager helps develop regional and account-based plans aligned with pipeline targets, priority accounts, sales territories, and partner opportunities. They support a mix of executive roundtables, dinners, roadshows, conferences, partner activations, customer and prospect events, and VIP experiences, connecting field programs with digital, content, outbound, and nurture efforts. The role owns end-to-end execution of assigned programs, from planning and logistics through invitations, on-site experience, and follow-up. It also supports partner co-marketing and channel activations, tracks program performance and ROI, and uses AI and automation to improve targeting, workflows, logistics, follow-up, recaps, and reporting. Travel for events and field activations is required as needed.

Requirements

2–4+ years of experience in field marketing, event marketing, partner marketing, demand generation, or marketing/program operations in B2B SaaS or technology.
Experience supporting or running events, webinars, field programs, or partner activations tied to pipeline goals.
Strong project management skills, including managing logistics, vendors, budgets, calendars, stakeholders, and follow-up.
Comfort working directly with Sales and SDR teams on target accounts, invite lists, event conversion, and follow-up.
Good judgment regarding customer and prospect experience and brand quality, with strong attention to detail.
Comfort with data analysis, including registration, attendance, meetings, pipeline influence, ROI, and program evaluation.
An AI-forward approach and interest in automating research, outreach, logistics tracking, workflows, recaps, and reporting while maintaining quality.
Willingness to travel for events and field activations as needed.

Nice To Haves

Cybersecurity interest or experience.

Responsibilities

Help build regional and account-based field plans aligned to pipeline targets, priority accounts, sales territories, and partner opportunities.
Support an appropriate mix of executive roundtables, dinners, roadshows, conferences, partner activations, customer and prospect events, and VIP experiences.
Connect field programs with digital, content, outbound, and nurture programs in partnership with Demand Gen and Sales.
Maintain the field calendar, program briefs, account lists, meeting goals, budgets, and success metrics.
Run end-to-end execution of assigned field programs, including planning, logistics, venues and vendors, invitations, on-site experience, materials, speaker coordination, and follow-up.
Ensure events are high-quality, intentional, and connected to the Cogent brand.
Coordinate with AEs, SDRs, Partnerships, and leadership to invite target accounts, ensure follow-up, and convert event engagement into meetings and opportunities.
Develop repeatable playbooks, workflows, and AI-assisted tracking systems for logistics, tasks, vendors, follow-up, and reporting.
Track event registration, attendance, target-account engagement, meetings, SQLs, pipeline, deal acceleration, and ROI.
Partner with RevOps to maintain clean attribution, campaign membership, follow-up, and pipeline reporting.
Support partner co-marketing and channel activations, including regional programs, deal-registration follow-up, spiffs, and better-together stories.
Use AI and automation to improve event research, targeting, personalized outreach, logistics tracking, task management, post-event follow-up, recap assets, and reporting.
Travel for events and field activations as needed.