Senior Field & Channel Marketing Manager (West)

Glow

About The Position

Glow is hiring a senior, high-impact marketing leader to help shape its pipeline strategy and go-to-market motion. The role owns the strategy and execution of field and event programs, establishes foundational infrastructure and scalable playbooks, and creates in-person experiences that strengthen Glow’s brand. The manager partners closely with Sales leadership and other cross-functional stakeholders to align programs with territory and account priorities, accelerate deals, and deepen customer relationships. The role combines strategic work in audience segmentation, investment decisions, and measurement with hands-on program execution. The position is responsible for event budgets and ROI discipline, standardized planning and follow-up processes, scalable systems for registration, lead capture and routing, and Sales enablement before and after events. It defines and tracks performance measures such as pipeline generated and influenced, revenue attribution, cost per opportunity, event ROI, and meeting conversion rates; reports insights to executives; and optimizes channel mix using CRM and marketing automation data. The role also leads and develops direct reports.

Requirements

At least 8 years of B2B marketing experience, including at least 4 years in field marketing or event marketing.
Experience owning and executing large-scale tradeshows and high-volume field programs.
Demonstrated success driving pipeline and revenue through event programs.
Experience managing budgets and forecasting ROI.
Experience as a people manager, leading and developing direct reports.
Experience in high-growth B2B SaaS environments.
Familiarity with Salesforce and marketing automation platforms.
Ownership, accountability, open collaboration, and a focus on meaningful impact; ability to thrive in fast-moving environments, embrace ambiguity, and solve problems collaboratively.

Nice To Haves

Experience at a startup or hyper-growth company.
Background designing and optimizing account-based marketing (ABM) motions with demand generation teams.
Strong analytical and operational mindset, including comfort working in CRM and marketing automation systems.
Ability to operate both strategically and tactically.
Exceptional cross-functional collaboration skills.
Strong organization and project management capabilities.
Executive presence and comfort presenting performance metrics to leadership.
Passion for process improvement and scalable systems.

Responsibilities

Partner with Sales leadership to align event investments with territory and account priorities.
Develop scalable playbooks for event planning, activation, and follow-up.
Build and manage event budgets with a focus on ROI.
Create standardized processes for event planning, tracking, and post-event follow-up.
Implement scalable systems for registration tracking, lead capture, lead routing, and SLA enforcement.
Drive pre-event enablement and rigorous post-event follow-up across Sales teams.
Define and track KPIs, including pipeline generated and influenced, revenue attribution, cost per opportunity, event ROI, and meeting conversion rates.
Deliver executive-level reporting and insights.
Optimize channel mix based on performance data.
Use marketing automation and CRM systems to measure program impact.
Lead and develop direct reports.