Senior Channel Marketing Manager

SPAN • San Francisco, CA

2d • $140,000 - $170,000

About The Position

SPAN is seeking an innovative, data-driven Senior Channel Marketer to own and accelerate its go-to-market strategy through distribution partners and installer networks. The role develops and executes marketing programs for residential channels including distribution, new home construction, solar and storage installers, HVAC and home services contractors, and electrical contractors. Its goals include increasing awareness, demand, network strength, sales enablement, and revenue growth.

The position works across Sales, Product, Customer Support, Business Development, Engineering, partners, and agencies to develop channel plans, audience-specific messaging, partner programs, enablement materials, content, and campaigns. It owns the SPAN Installer and SPAN Accelerate programs, activates SPAN Expand for stocking distributors, and collaborates with partners such as Eaton and ChargePoint. The role also defines and reports on performance metrics, improves demand-generation and lead-pass conversion, participates in partner business reviews, and provides field insights to inform the product roadmap.

SPAN designs, builds, and deploys products intended to electrify the built environment, reduce carbon emissions, and support a more resilient, flexible electrical grid. The company is headquartered in San Francisco’s SoMa neighborhood and describes its culture as collaborative, communicative, and action-oriented.

Requirements

• 10 years of B2B channel marketing experience, with demonstrated expertise in a multi-channel sales environment.
• Bachelor’s degree in Engineering, Marketing, Business, or a related field.
• Proven track record of driving incremental revenue through a multi-channel sales environment.
• Strong project management skills, including determining processes to accomplish goals and managing multiple partner initiatives simultaneously.
• Ability to simplify technical concepts for diverse audiences.
• Data-driven mindset and comfort with CRMs such as Salesforce, marketing automation tools, and analytics platforms.
• Bias for action and comfort with ambiguity.

Nice To Haves

• Deep understanding of target-market personas and audience development; specific knowledge of SPAN customer channels is a plus.
• Experience implementing CRM, marketing automation, or analytics tools.

Responsibilities

• Develop and refine channel marketing plans for electrical, solar, and HVAC distribution partners and installer networks.
• Segment and prioritize target verticals, including new home construction, solar and storage installers, HVAC and home services contractors, and electrical contractors.
• Partner with Sales, Product, and Customer Support to align messaging and refine value propositions; translate technical features into audience-specific value propositions and campaigns.
• Grow and strengthen the SPAN Authorized Installer network, increasing installations per member and member engagement.
• Adopt new or leading-edge programs, processes, and products, including AI, when they positively impact the organization and its customers.
• Own the SPAN Installer and SPAN Accelerate programs, onboarding, activating, and retaining installer teams in collaboration with Sales and Business Development.
• Activate the SPAN Expand program for stocking distributors through promotions, co-marketing, and incentives.
• Create and execute partner marketing initiatives with Eaton, ChargePoint, and other partners to support sales growth goals.
• Develop sales-enablement toolkits, including slide decks, ROI calculators, specification sheets, and sales training materials.
• Design and implement co-marketing campaigns with or for distributors and installation partners, including email, digital advertising, events, and collateral.
• Produce on-brand, market-specific content such as case studies, white papers, application notes, video testimonials, and blog posts featuring utilities, homebuilders, and installer success stories.
• Execute targeted lead-generation programs, including webinars, tradeshows, and territory-based roadshows, in collaboration with channel partners.
• Create train-the-trainer content for distributor, installer, and internal sales teams.
• Build and adapt campaigns for lead generation, partner microsites, and distribution catalog integrations in coordination with internal teams and agencies.
• Define KPIs for demand-generation performance, lead-pass metrics, content engagement, and other measures, and deliver monthly performance reports.
• Participate with Sales in quarterly business reviews with key distributors and installer network partners to optimize joint initiatives.
• Consider the financial implications of decisions, including assessing risk and return.
• Provide field feedback and insights to Product and Engineering to influence the product roadmap.
• Manage and improve full-funnel conversion for demand-generation and lead-pass programs.
• Ensure marketing materials follow brand guidelines and are technically accurate.

Benefits

• Competitive compensation and equity grants.
• Medical, dental, and vision base plans with 100% employee premiums, with options for additional coverage.
• Parental leave up to 24 weeks, depending on eligibility.
• Comfortable, sunny office near BART and Caltrain public transit.
• Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, and lunch-and-learns.
• Flexible hours, one holiday per month, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior