Manager, Channel Marketing
About The Position
PIMCO is seeking an accomplished and motivated Channel Marketing Manager to join its U.S. Global Wealth Management (GWM) Marketing team. The role supports the development and execution of data-driven, multi-year marketing strategies across key growth segments, with a focus on engaging U.S. financial advisors and contributing to the firm’s growth agenda. The successful candidate combines channel marketing experience and strong execution skills with a technology-forward mindset, using data, automation, AI, and emerging capabilities to improve client engagement and produce measurable outcomes. The position contributes to audience strategy and segmentation, targeted campaigns, and integrated marketing programs that support distribution priorities and strengthen engagement across channels. Drawing on client insights, market intelligence, campaign performance, and business priorities, the Manager helps refine targeting and identify opportunities to deepen engagement and advance business outcomes. Working across Channel Marketing, Digital, Events, Content, Creative, Analytics, sales, and other stakeholders, the Manager helps deliver cohesive client experiences and initiatives aligned with PIMCO’s distribution strategy and growth priorities. The role offers exposure to sales and business leadership and an opportunity to broaden channel marketing expertise at a global asset manager. PIMCO uses a total compensation approach comprising base salary and a discretionary bonus. The stated base salary range is $120,000–$135,000; the discretionary bonus is based on company, business, team, and individual performance.
Requirements
- Bachelor’s degree required.
- At least 6 years of experience in asset management or financial services marketing.
- Working knowledge of intermediary, institutional, and/or advisor client segments.
- Experience supporting and executing integrated marketing programs that drive business growth and client engagement across digital, content, events, paid media, and sales enablement channels.
- Experience collaborating with sales teams and internal stakeholders to support business objectives.
- Experience leveraging data, marketing technology, automation, and analytics to improve marketing effectiveness and efficiency.
- Demonstrated interest in applying innovative tools, including AI, to improve campaign performance, scalability, and ways of working.
- Understanding of client engagement strategies and investment decision-making processes.
- Strong digital marketing, campaign management, project management, and performance measurement capabilities.
- Familiarity with marketing and project management platforms such as Smartsheet and Seismic.
- Strong organization, attention to detail, project and program management, stakeholder communication, and ability to manage multiple priorities.
- Strong collaboration and communication skills, including the ability to synthesize information and translate complex concepts into clear, audience-relevant messaging.
- Ability to solve problems, navigate ambiguity, contribute to strategy and planning, and drive execution.
- Integrity, sound judgment, accountability, and commitment to PIMCO’s CORE values of Collaboration, Openness, Responsibility, and Excellence.
Nice To Haves
- Knowledge of investment products such as Models, Alternatives, Municipals, SMAs, and ETFs.
- Agile marketing experience.
- Experience applying AI and other emerging marketing capabilities to improve effectiveness and business outcomes.
Responsibilities
- Support the development and implementation of integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
- Design and execute marketing plans supporting key client segments and distribution priorities.
- Support the development of client segmentation and audience-targeting strategies, using insights and analytics to enhance personalization, engagement, and marketing effectiveness.
- Support and/or lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
- Collaborate with sales teams, client-facing partners, and internal stakeholders on marketing initiatives aligned with business priorities.
- Lead execution of select cross-functional marketing initiatives, coordinating with Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels.
- Manage campaign and program performance, using data, feedback, and insights to identify opportunities for optimization and continuous improvement.
- Refine campaigns and programs based on performance data, client feedback, and market insights.
- Promote adoption of innovative tools, technologies, and ways of working that improve marketing effectiveness, scalability, and business impact.
- Manage and prioritize a dynamic portfolio of initiatives in response to evolving business needs and market opportunities.
- Support sales teams by ensuring access to relevant, timely, and effective marketing resources.
- Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
