Manager, Channel Marketing

PIMCO • New York, NY

2d • $120,000 - $135,000

About The Position

PIMCO is seeking an accomplished and motivated Channel Marketing Manager to join their U.S. Global Wealth Management (GWM) Marketing team. The successful candidate will bring channel marketing experience, a technology-forward mindset, and experience leveraging data, automation, AI, and emerging capabilities to drive business growth, enhance client engagement, and deliver measurable outcomes. This is a modern, business-oriented marketer who combines strong execution skills with strategic curiosity and continually seeks new ways to create value for the business and clients. In this role, the candidate will support the development and execution of data-driven, multi-year marketing strategies across key growth segments, supporting PIMCO's engagement with U.S. financial advisors and contributing to the firm's growth agenda. This includes helping to execute segmentation strategies, activating targeted campaigns, and delivering integrated marketing programs that strengthen audience engagement, support distribution priorities, and generate measurable impact. The candidate will contribute to the development and execution of data-driven, multi-year marketing strategies across key growth segments. Drawing on client insights, market intelligence, campaign performance, and business priorities, they will contribute to audience strategy development, help refine targeting approaches, and identify opportunities to deepen client engagement and support business outcomes. Working closely with colleagues across Channel Marketing, Digital, Events, Content, Creative, and Analytics, the candidate will support the development and execution of integrated marketing programs designed to enhance client engagement and deliver a consistent experience across channels. This role offers direct exposure to sales and business leadership and the opportunity to contribute to initiatives that support PIMCO's distribution strategy, client engagement efforts, and growth priorities. The ideal candidate brings strong marketing capabilities, an understanding of client engagement and distribution marketing, and a proven ability to execute programs that drive measurable results. This role provides an excellent opportunity for a high-performing marketer to broaden their channel marketing expertise, gain exposure to a leading global asset manager, and contribute to initiatives that support client engagement and business growth.

Requirements

• Bachelor’s degree required.
• 6+ years of experience in asset management or financial services marketing.
• Working knowledge of intermediary, institutional, and/or advisor client segments.
• Experience supporting and executing integrated marketing programs that drive business growth and client engagement across digital, content, events, paid media, and sales enablement channels.
• Experience collaborating with sales teams and internal stakeholders to support business objectives.
• Experience leveraging data, marketing technology, automation, and analytics to enhance marketing effectiveness and efficiency.
• Demonstrated interest in applying innovative tools, including AI, to improve campaign performance, scalability, and ways of working.
• Understanding of client engagement strategies and investment decision-making processes.
• Strong digital marketing, campaign management, project management, and performance measurement capabilities.
• Familiarity with marketing and project management platforms (e.g., Smartsheet, Seismic).

Nice To Haves

• Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred.
• Agile marketing experience is desirable.

Responsibilities

• Support the development and implementation of integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
• Design and execute marketing plans that support key client segments and distribution priorities.
• Support the ongoing development of client segmentation and audience targeting strategies, leveraging insights and analytics to enhance personalization, improve engagement, and optimize marketing effectiveness.
• Support and/or lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
• Collaborate with sales teams, client-facing partners, and internal stakeholders to support marketing initiatives aligned with business priorities.
• Lead the execution of select cross-functional marketing initiatives, coordinating across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels.
• Manage campaign and program performance, leveraging data, feedback, and insights to identify opportunities for optimization and continuous improvement.
• Maintain a test-and-learn mindset, continuously refining campaigns and programs based on performance data, client feedback, and market insights.
• Champion the adoption of innovative tools, technologies, and ways of working that enhance marketing effectiveness, scalability, and business impact.
• Manage and prioritize a dynamic portfolio of initiatives in response to evolving business needs and market opportunities.
• Support sales teams by ensuring access to relevant, timely, and effective marketing resources.
• Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance.

Benefits

• Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors.
• The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level