Channel Marketing Manager

Microsoft•Redmond, WA
•$106,400 - $222,600

About The Position

The Channel Marketing Manager will own two key areas for Microsoft’s North America Consumer business: AI innovation across the organization and retail visual merchandising across its largest retail partners. The role operates at the intersection of innovation, retail execution, partner strategy, and operational excellence. It identifies and scales practical uses of AI to improve how teams work, make decisions, and engage partners and customers, while leading visual merchandising strategy and end-to-end in-store execution across priority retailers in the U.S. and Canada. The position is part of Consumer Channel Sales within the Windows & Device Sales team. The organization works with partners to market and sell consumer solutions powered by Windows, Office, and Surface, combining devices and services to create customer experiences. The successful candidate is expected to move between strategy and execution, influence complex stakeholder groups, and turn ideas into scalable programs with measurable business impact.

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Public Relations, or a related field and 4+ years of digital, retail, channel marketing, marketing, retail sales, or commercial sales experience, or equivalent experience.
  • 1+ year of project leadership/generic management experience.

Nice To Haves

  • Master’s degree in Business Administration or a related field and 6+ years of digital, retail, channel marketing, marketing, retail sales, or commercial sales experience, or equivalent experience.
  • Bachelor’s degree in Business, Marketing, Communications, Public Relations, or a related field and 8+ years of digital, retail, channel marketing, marketing, retail sales, or commercial sales experience, or equivalent experience.

Responsibilities

  • Accelerate practical AI adoption across the North America Consumer organization, identifying process gaps where AI can reduce workload, beginning with internal processes and reporting.
  • Build quick, low-code AI solutions for day-to-day needs and route larger, well-scoped, RAI/SFI-ready needs to WDS Business Strategy & Operations.
  • Bring AI to partners and support its use across the customer journey, enabling account teams to present AI opportunities to end customers and increase partner AI adoption.
  • Champion AI adoption across the function and region, helping teams develop lasting daily habits.
  • Create and prioritize a pipeline of AI opportunities based on business value, scalability, and feasibility, and lead pilots with clear success criteria.
  • Apply AI to the retail labor ecosystem, including field insights, training, labor optimization, reporting, and measurement.
  • Share AI learnings, best practices, and successful use cases across North America and with global stakeholders.
  • Own North America retail visual merchandising strategy and end-to-end execution across priority retailers in the U.S. and Canada, including supporting merchandising labor.
  • Align visual merchandising investments with business priorities, product launches, and retailer opportunities.
  • Lead visual merchandising execution from planning and installation through refreshes and ongoing maintenance.
  • Maintain continuity and ensure fixtures, signage, demos, and digital content are current and aligned with Microsoft standards.
  • Manage merchandising labor agencies and vendors responsible for store audits, merchandising updates, and issue resolution.
  • Partner with Sales, Marketing, Category, and retail account teams to deliver effective in-store experiences.
  • Own budgets, contracts, and measurement; use store feedback and performance insights to improve execution and prioritize investments.
  • Embody Microsoft’s Culture & Values.

Benefits

  • Certain roles may be eligible for benefits and other compensation; additional information is available at the linked Microsoft careers pay and benefits page.
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