Channel Marketing Manager

ITW • Work at Home WI, WI

1d • $80,000 - $110,000 • Remote

About The Position

The Channel Marketing Manager is responsible for translating GTM and commercial strategies into coordinated, customer-ready programs that drive growth across channels and the path to purchase. Reporting to the Senior Manager, Channel & Go-to-Market Strategy, this role leads program planning, cross-functional coordination, execution, and performance management. The Channel Marketing Manager works closely with Sales, Marketing, Product, and channel partners to ensure programs are effectively implemented, measured, and optimized. The role also provides ongoing guidance, support, and development to the GTM Marketing Specialist.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields.
• Demonstrated experience managing cross-functional programs from planning through execution.
• Strong analytical, budget management, and problem-solving skills.
• Strong communication, organization, and stakeholder management skills.

Nice To Haves

• Experience working with distributors, channel partners, or customer-facing programs preferred.
• Industrial, manufacturing, distribution, or durable goods experience preferred.
• Willingness to travel up to 35%.

Responsibilities

• Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables.
• Lead end-to-end program planning and execution across channels and customer touchpoints.
• Coordinate cross-functional teams and partners to ensure alignment, accountability, and timely execution.
• Identify execution risks, dependencies, and resource needs and escalate strategic issues as appropriate.
• Establish and maintain program processes, tools, and best practices.
• Execute customer and channel initiatives that support sales and commercial priorities.
• Coordinate distributor, showroom, merchandising, customer engagement, and promotional programs.
• Partner with Sales and channel stakeholders to ensure programs meet customer and business needs.
• Support consistent execution of GTM strategies across markets and channels.
• Manage implementation of promotional and customer programs based on established strategies and objectives.
• Coordinate program requirements, communications, assets, timelines, and stakeholder deliverables.
• Monitor program execution and identify opportunities to improve effectiveness.
• Track program KPIs, participation, adoption, and business results.
• Prepare performance reporting and communicate insights and recommendations.
• Conduct post-program analysis and recommend improvements to future programs.
• Partner with the Senior Manager to identify opportunities to improve program effectiveness and ROI.
• Manage program budgets, forecasts, and actual spending.
• Coordinate resources and external partners required for program execution.
• Ensure program investments are aligned with approved strategies and objectives.
• Provide ongoing guidance, support, and development to the GTM Marketing Specialist.
• Establish clear priorities, deliverables, and accountability for execution.
• Build efficient processes and capabilities that improve team effectiveness.
• Partner with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners to execute GTM programs.
• Serve as the primary program coordinator across stakeholders.
• Influence stakeholders without direct authority to build alignment, resolve competing priorities, and advance key initiatives.
• Communicate program status, issues, performance, and recommendations to leadership.

Benefits

• competitive annual salary
• equitable and competitive salaries across different regions through regular reviews and adjustments
• equal employment opportunity
• fair treatment for employees
• workplaces where everyone can develop their careers and perform to their full potential

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level