Channel Marketing Manager (Contract)

Highwire•Connecticut, United States, SC

21h•$80,000 - $95,000•Hybrid

About The Position

The Channel Marketing Manager owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM. This person sets the strategy for each channel, designs the lifecycle programs that carry a contact from first touch to sales conversation, partners with the internal paid media team on amplification, and reports on performance so leadership can see what drives pipeline. The role works side by side with the Senior Marketing Coordinator, who leads execution across these channels. The Channel Marketing Manager sets direction, signs off on launches and brings the analytical depth that connects channel activity to revenue. The role suits a hands-on marketer who is comfortable setting channel strategy and building the systems that deliver it. The contract period establishes the channel program and its reporting foundation, with the expectation of converting to a full-time role.

Requirements

8 years in B2B marketing with direct ownership of social, email and online event channels.
Advanced HubSpot Marketing Hub experience across workflows, sequences, lead scoring and reporting.
A track record of building lifecycle and nurture programs that moved leads into pipeline.
Experience producing webinars and LinkedIn Lives on platforms such as ON24, Zoom Webinars, Goldcast or StreamYard.
Fluency with social management tools (Sprout Social, Hootsuite or similar) and LinkedIn Campaign Manager.
Strong analytics skills in GA4 and HubSpot, with the ability to turn data into clear recommendations for senior audiences.
Strong project management skills across multiple workstreams at once.
Sharp writing for social, email and event copy.
Comfort using AI tools across content, workflow and reporting.
Experience directing contractors and partnering closely with team members on execution, with clear direction and feedback.
Highly organized across simultaneous launches, with clear and early communication on status and risk.

Nice To Haves

Agency or professional services experience is a plus.
HubSpot certifications preferred.

Responsibilities

Set channel strategy and goals, and own the integrated marketing calendar in line with VP priorities and sector GTM plans.
Manage channel programs and launches from brief to delivery, including timelines, dependencies, owners and review cycles across internal teams and contractors.
Run weekly status check-ins and flag capacity, scope and timeline risks early to the VP of Marketing.
Track committed hours and deliverables so staffing and capacity reporting stay accurate.
Set Highwire's organic social strategy and editorial calendar across LinkedIn, X, Instagram and emerging platforms.
Write priority content, including executive, launch and campaign posts. The Senior Marketing Coordinator leads scheduling and publishing.
Support executive visibility programs with HWPR, including LinkedIn content for Highwire leadership.
Set community engagement guidelines and escalation paths.
Track platform changes and test new formats to grow reach and engagement.
Own HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages.
Design lifecycle and nurture programs mapped to the buyer journey, including drip campaigns, nurture tracks by sector and persona, re-engagement campaigns and post-event follow-up.
Build lead segmentation, lead scoring and lifecycle stage definitions with the growth team and marketing operations, so MQLs and SQLs move cleanly into the pipeline.
Set CRM data governance and property standards and run quarterly list health audits. The Senior Marketing Coordinator leads day-to-day hygiene.
Design A/B tests on subject lines, content, offers and send timing, and apply the results.
Uphold email deliverability, consent and compliance standards (CAN-SPAM, GDPR).
Own the online event program end to end: topic planning with sector leads, speaker coordination, platform setup, run of show, production and live moderation.
Build promotion plans across email, social and paid. The Senior Marketing Coordinator runs promotion operations, including registration pages, reminder cadences and attendance tracking.
Design post-event programs, including on-demand assets, follow-up sequences and lead handoff to the growth team.
Partner with Highwire's internal paid media team to align paid amplification with social, event and nurture programs.
Supply audience segments, creative inputs and campaign timing, and set tracking and UTM standards before launch.
Own performance reporting across social, email, online events, paid, website and CRM, drawing on weekly metrics compiled by the Senior Marketing Coordinator.
Build and maintain dashboards in HubSpot and GA4 that connect channel activity to pipeline and revenue attribution.
Set channel KPIs and benchmarks and track progress against them.
Deliver monthly reporting to the VP of Marketing with insights and recommended optimizations.

Benefits

medical
dental
vision coverage
401(k) matching
generous paid time off
additional perks designed to support your overall well-being and growth
Flexible hybrid work model tailored to your schedule and lifestyle
Generous vacation policy, including extended summer and winter breaks
Early log-off on Fridays through our Empower Hours program
401(k) plan with employer matching
Comprehensive medical, dental, and vision coverage, plus FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship and ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral and new business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
A supportive, inclusive, and collaborative workplace where you can grow and do your best work