Contract Role - Channel Marketing Manager

Tufin • Boston, MA

2d

About The Position

Tufin helps enterprises govern and secure connectivity across complex multi-vendor networks. The network is entering the agentic era, and Tufin is the first and only solution built for protecting it – we're growing fast, and this is a chance to help build a brand-new category from the ground up. We are hiring a Channel Marketing Manager to own and scale our partner and alliance marketing motion across our Value-Added Reseller (VAR) and technology alliance ecosystem. This is a rare chance to build the channel marketing function from the ground up inside a company defining a brand-new security category – your work will directly shape how Tufin wins in the agentic era. Your goal: increase Tufin’s awareness and mindshare with key partners, and work with our Global Channel Account Managers (CAMs) to navigate accounts and build momentum in partner-led deals. Alongside that, you’ll own the fundamentals of channel marketing: partner enablement, communications, the MDF program, co-marketing campaigns, and channel reporting. The role reports into Product Marketing and works closely with Global CAMs, Sales Leadership, Field Marketing, Business Applications/IT, Global Enablement, Digital, Channel / Revenue Operations, and our Field CTO with regular visibility to the CMO and the executive team.

Requirements

• 4+ years of channel, partner, or alliance marketing experience – ideally in cybersecurity, network security, or enterprise infrastructure software
• Direct experience working with VAR/reseller ecosystems and technology alliance partners, and comfortable navigating large partner organizations to find the right internal champion.
• AI-first mentality for scaling operations, automating processes, generating content, and processing data
• Analytically minded – comfortable reading partner funnel data to spot where volume or conversion is lagging and turning that into a tracked improvement plan
• Hands-on MDF program management experience (policy design, fund allocation, compliance and reporting)
• Experience with deal registration and co-sell programs, central to driving momentum in partner-led deals
• Strong project management skills – able to run multiple concurrent partner relationships and workstreams without things falling through the cracks
• Excellent written and verbal communication – able to build partner-facing content and represent Tufin credibly in front of partner sellers and architects
• Comfortable operating with ambiguity in an early-stage, evolving program – this function is being actively built and scaled

Nice To Haves

• Existing relationships with partners like CDW, Computacenter, GuidePoint, NTT, Optiv, Trace3, Wipro, or WWT is ideal

Responsibilities

• Own channel and partner marketing strategy across Tufin’s VAR, distributor, and technology alliance ecosystem
• Build relationships across key partner organizations to grow Tufin’s awareness and mindshare, working with channel sellers to navigate accounts and build momentum
• Build and execute partner campaigns and co-marketing programs alongside Field Marketing – joint webinars, the quarterly partner webinar, sales plays, and campaign-in-a-box kits
• Develop partner-facing enablement materials (battlecards, one-pagers, demo and architecture assets) in partnership with Product Marketing
• Manage the Market Development Funds (MDF) program in conjunction with Field Marketing: policy, partner fund requests, campaign tracking, and compliance
• Own recurring partner communications: monthly newsletter, partner updates, etc.
• Manage our partner portal and enablement platforms along with partner certifications
• Track and report on the partner marketing funnel – partner engagement, campaign performance, pipeline generated – and brief leadership on progress

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed