Channel Marketing Manager

CyberOne Security • Plano, TX

2d • Hybrid

About The Position

The Channel Marketing Manager is responsible for developing and strengthening CyberOne’s strategic technology partner relationships and translating those partnerships into measurable marketing and sales opportunities. This role manages partner marketing programs, market development funds (MDF), joint campaigns, field events and conferences, sales enablement, and partner performance across CyberOne’s technology ecosystem. Working cross-functionally with Sales, Sales Operations, Events, Finance, and vendor partner teams, the Channel Marketing Manager will help maximize partner investments, increase partner-influenced pipeline, and strengthen CyberOne’s position within its vendor community. This is an opportunity to build and shape a scalable partner marketing function and establish the processes, relationships, and programs that support its long-term success.

Requirements

• Four or more years of B2B marketing experience, including at least two years of experience in partner, channel, alliance, or similar relationship-driven marketing.
• Experience developing and executing co-branded or partner marketing campaigns across multiple programs or stakeholders.
• Working knowledge of channel and partner programs, including partner tiers, deal registration, distribution, rebates, incentives, and related program requirements.
• Experience developing and delivering sales enablement programs, presentations, or training for sales or internal audiences.
• Experience working with CRM, marketing automation, or partner management platforms.
• Demonstrated ability to manage multiple programs, priorities, deadlines, and stakeholder relationships simultaneously.
• Experience supporting trade shows, conferences, or field marketing events, including on-site execution, setup, and teardown.

Nice To Haves

• Experience within cybersecurity, IT services, a value-added reseller (VAR), systems integrator, managed service provider (MSP), managed security service provider (MSSP), or similar technology environment.
• Hands-on experience managing MDF programs, including proposals, approvals, proof of performance, claims, reimbursement, and utilization tracking.
• Experience building or significantly expanding a partner or channel marketing function.
• Established relationships with technology vendor channel or partner marketing teams.
• Experience with Salesforce, HubSpot, Crossbeam, or similar CRM, marketing automation, and partner ecosystem platforms.
• Familiarity with partner programs and portals used by major cybersecurity and infrastructure technology vendors.
• General understanding of cybersecurity services and solutions, including Managed Detection and Response (MDR), Risk & Compliance, and Professional Services.

Responsibilities

• Develop and manage strategic relationships with CyberOne’s technology vendors and their channel and partner marketing teams, identifying opportunities to strengthen partnerships, increase engagement, and maximize mutual business value through regular communication, business reviews, enablement sessions, account-mapping activities, and strategic planning.
• Manage the end-to-end market development funds (MDF) lifecycle, including eligibility, proposals, approvals, campaign execution, proof of performance, claims, reimbursement, and utilization tracking.
• Maintain partner program requirements, including tier status, certifications, incentives, rebates, and other program criteria, proactively identifying actions needed to maintain or improve partner standing.
• Develop and execute joint marketing campaigns with strategic partners, including co-branded content, webinars, email campaigns, paid social, content syndication, and other demand-generation initiatives.
• Plan and execute field events, industry conferences, and partner-sponsored activities in coordination with the Events team and vendor partners, including logistics, on-site setup, staffing, and teardown, serving as an in-person representative of CyberOne to partners, customers, and attendees.
• Leverage partner ecosystem and account-mapping tools to identify shared accounts, potential opportunities, and co-sell activity, partnering with Sales to translate insights into actionable pipeline opportunities.
• Develop and deliver vendor-focused sales enablement programs that equip account executives with relevant positioning, messaging, competitive insights, and partner resources.
• Partner cross-functionally with Sales, Sales Operations, Events, and Finance to coordinate partner programs, marketing investments, events, incentives, and related activities.
• Track, analyze, and report partner marketing performance, including MDF utilization, campaign results, partner engagement, and partner-influenced pipeline using applicable CRM, marketing automation, and partner platforms.
• Support the onboarding of new technology vendors and maintain accurate partner program, relationship, and performance information.

Benefits

• Medical, Dental & Vision Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA) options
• $50,000 Company-Paid Life Insurance, with options to purchase additional coverage
• Company-Paid Short-Term & Long-Term Disability Insurance
• Employee Assistance Program (EAP)
• Unlimited PTO
• Paid Sick Time
• 12 Company-Paid Holidays
• Paid Birth/Recovery Leave and Paid Parental Leave
• 401(k) Retirement Plan
• Tuition Reimbursement
• Cell Phone Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed