Channel Marketing Manager

Tufin • Boston, MA

17h

About The Position

Tufin is hiring a Channel Marketing Manager to build and scale partner and alliance marketing across its Value-Added Reseller (VAR), distributor, and technology alliance ecosystem. The role is focused on increasing Tufin’s awareness and mindshare with key partners and working with Global Channel Account Managers to navigate accounts and build momentum in partner-led deals. The manager will establish and operate core channel marketing programs, including partner enablement and communications, Market Development Funds (MDF), co-marketing campaigns, and channel reporting. The role reports to Product Marketing and works closely with Global CAMs, Sales Leadership, Field Marketing, Business Applications/IT, Global Enablement, Digital, Channel/Revenue Operations, and the Field CTO, with regular visibility to the CMO and executive team.

Requirements

• At least 4 years of channel, partner, or alliance marketing experience.
• Direct experience working with VAR/reseller ecosystems and technology alliance partners, and ability to navigate large partner organizations to identify the right internal champion.
• AI-first mentality for scaling operations, automating processes, generating content, and processing data.
• Analytical skills, including the ability to assess partner funnel data, identify volume or conversion gaps, and develop a tracked improvement plan.
• Hands-on MDF program management experience, including policy design, fund allocation, compliance, and reporting.
• Experience with deal registration and co-sell programs.
• Strong project management skills and ability to manage multiple concurrent partner relationships and workstreams.
• Excellent written and verbal communication skills, including the ability to create partner-facing content and represent Tufin credibly to partner sellers and architects.
• Comfort operating with ambiguity in an evolving program that is being built and scaled.

Nice To Haves

• Experience in cybersecurity, network security, or enterprise infrastructure software.
• Existing relationships with partners such as CDW, Computacenter, GuidePoint, NTT, Optiv, Trace3, Wipro, or WWT.

Responsibilities

• Own channel and partner marketing strategy across Tufin’s VAR, distributor, and technology alliance ecosystem.
• Build relationships across key partner organizations to increase Tufin’s awareness and mindshare, working with channel sellers to navigate accounts and build momentum.
• Build and execute partner campaigns and co-marketing programs with Field Marketing, including joint webinars, the quarterly partner webinar, sales plays, and campaign-in-a-box kits.
• Develop partner-facing enablement materials, including battlecards, one-pagers, demo assets, and architecture assets, in partnership with Product Marketing.
• Manage the Market Development Funds (MDF) program with Field Marketing, including policy, partner fund requests, campaign tracking, and compliance.
• Own recurring partner communications, including the monthly newsletter and partner updates.
• Manage the partner portal and enablement platforms, along with partner certifications.
• Track and report on the partner marketing funnel, including partner engagement, campaign performance, and pipeline generated, and brief leadership on progress.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed