Channel Marketing Manager

Clarios • Milwaukee, WI

10d

About The Position

The Channel Marketing Manager is a critical role on Clarios’ newly created Strategic Marketing team in the US/Canada region. The role partners with Marketing, Product Development, Customer Support, Category Management, and Demand Planning teams to deliver customer- and channel-specific marketing plans, launch new products, manage partner marketing and co-op funds, and drive profitable growth through key customer partners.

The position builds and runs co-branded omnichannel campaigns with Aftermarket retail and distribution partners; manages channel marketing budgets and return on investment; creates marketing tools, product displays, and digital assets; and supports product launches and marketing content development. It also manages communications and projects with external agencies, supports the Digital Asset library, and assists with industry and customer events and sponsorships. The role may mentor or supervise one to two marketing coordinators or specialists and requires 10% travel.

Clarios develops, manufactures, and distributes energy storage solutions and recovers, recycles, and reuses up to 99% of battery materials. The company reports having 18,000 employees worldwide and describes its work as contributing to sustainable transportation.

Requirements

• 3–5 years of experience in product marketing, product development, category management, brand or channel marketing, or an equivalent area.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience working directly with big-box US retailers, especially club, mass, or auto parts retailers.
• Proven track record of managing complex product and/or program launches with multiple internal and external partners.
• Strong written and verbal communication skills.
• Experience leading, managing, or mentoring junior team members.
• Ability to travel 10%.

Nice To Haves

• Automotive or Aftermarket industry experience.
• eCommerce or Direct to Consumer experience.

Responsibilities

• Build and run co-branded, omnichannel marketing campaigns with key Aftermarket retail and distribution partners.
• Manage channel marketing budgets, track return on investment, and advise leadership on where to increase or decrease marketing investment.
• Create marketing tools, product displays, and digital assets for omnichannel use, working with internal or external agencies.
• Partner with Sales, Customer Support, Marketing, and Product Development teams to launch new products on time and in keeping with organizational goals.
• Lead and direct marketing briefs and approvals for Aftermarket marketing content, including new product messaging, customer presentations, sell sheets, web copy, and advertising copy.
• Manage day-to-day communications and projects with external agency partners.
• Provide direction and support for management of the Digital Asset library.
• Support industry and customer events and sponsorships as needed.
• May mentor and/or supervise one to two marketing coordinators or specialists.

Benefits

• Medical, dental, and vision care coverage starting on the date of hire.
• 401(k) savings plan with company matching, starting on the date of hire.
• Tuition reimbursement.
• Perks and discounts.
• Parental and caregiver leave programs.
• Paid time off.
• Flexible spending.
• Short- and long-term disability.
• Basic life insurance.
• Business travel insurance.
• Employee Assistance Program.
• Full-service cafeteria and workout facility at the headquarters location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level