Channel Marketing Manager
About The Position
LeapXpert is hiring a senior individual contributor to own global channel marketing, with the primary goal of growing partner-sourced and partner-influenced pipeline. The role will build on existing assets, tools, and programs; develop joint marketing plans and assets; and execute campaigns that generate sales opportunities. Partner recruitment, onboarding, and enablement will help equip more partners to sell LeapXpert effectively. The position leads execution across regions and may manage agencies, contractors, and cross-functional contributors. The Channel Marketing Manager will take new partnerships and integrations to market, create campaign-in-a-box resources, support partner co-selling, secure and manage market development funds, and oversee partner events. The role also uses CRM and marketing automation to scale recruitment, onboarding, and activation, and reports on partner activity, pipeline, and return on investment.
Requirements
- At least 8 years of B2B SaaS marketing experience, including at least 5 years in channel or partner marketing for enterprise sales across multiple regions.
- Experience activating partners across segments, from enterprise to SMB.
- A track record of building channel programs that generated measurable partner-sourced pipeline.
- A portfolio of authored assets and launched campaigns, with examples to share.
- Hands-on experience with Microsoft or a similar technology alliance, including co-selling and marketplace experience.
- Working knowledge of reseller, SI, MSP, distributor, and master agent models.
- Direct experience managing MDF budgets, approvals, claims, and ROI, and maintaining partner portals.
- Proficiency with Salesforce or HubSpot, marketing automation, and a PRM platform.
Nice To Haves
- Experience marketing to regulated industries, especially financial services.
- Experience with public sector channels, including government aggregators.
- Multilingual proficiency, preferably Spanish in addition to English.
Responsibilities
- Own the global channel marketing plan, including joint marketing plans with strategic partners.
- Take new partnerships and integrations to market through content, webinars, and field activation to generate channel revenue.
- Recruit, onboard, and enable partners, with the goal of shortening the time from signed partner to first closed deal.
- Audit partner programs, tools, and content, including the partner portal and partner pages on the website, and address obstacles for partners.
- Translate agreed product marketing positioning into completed partner assets and campaigns by gathering input and independently driving delivery.
- Create campaign-in-a-box kits partners can run, including emails, webinars, landing pages, and co-branded content.
- Support co-selling between partners and global sales teams, from deal registration through joint account plans.
- Identify, apply for, and secure partner market development funds; manage fund utilization, claims, and ROI reporting.
- Own the partner events calendar, including planning, budgeting, execution, and pipeline measurement.
- Use CRM and marketing automation to run partner recruitment, onboarding, and activation at scale.
- Report on partners onboarded, time to first deal, partner-sourced and partner-influenced pipeline, and event and MDF ROI.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
