Channel Marketing Manager

CHERVON NORTH AMERICA INC•Naperville, IL

3d•Hybrid

About The Position

Chervon is a global manufacturer of power tools and outdoor power equipment, including the EGO and FLEX brands and products for private-label brands. The Channel Manager is responsible for driving profitable share growth by developing channel-harmonization strategies, pricing, and promotions that support sales and profit while efficiently utilizing working capital. This role is responsible for the EGO brand across key channels, including home centers, hardware, construction supply, STAFDA, and e-commerce. The position develops and executes national and channel-specific promotional strategies, evaluates promotional and pricing plans using financial analysis, tracks performance, and collaborates with channel partners and internal teams. It also supports marketing planning and execution both online and in stores. The role is based in Naperville, Illinois, requires up to 15% travel, and may occasionally require international travel. Chervon describes its North American headquarters as a casual, collaborative environment in a LEED-certified facility and offers a hybrid work environment.

Requirements

Bachelor's degree in business or equivalent.
At least 5 years of proven success as a channel manager, account manager, or in related experience.
Experience building and successfully executing product pricing strategies in a retail environment.
Experience with sales performance metrics reporting and analytics.
Strong communication skills.
Team management skills.
Strong analytical and organizational skills.
Fluency in key business measures, including sales and gross margin.
Demonstrated ability to manage multiple projects.
Willingness to travel up to 15%; international travel may occasionally be required.

Nice To Haves

Experience thriving in an entrepreneurial environment.

Responsibilities

Develop and execute national promotional strategies to drive demand and share gains while minimizing channel conflict.
Use Pro Forma analysis to assess promotional plans and develop reporting to track effectiveness and establish KPIs.
Attend product line reviews with major channel partners to strategize and present national and channel-specific plans.
Analyze and track inventory, market share, and competitive landscapes.
Work with channels and customers to develop and implement customer-specific promotions, strategic programs, and events.
Support promotional plans to manage customer-level excess inventory.
Review Pro Forma financials, address channel conflicts, and work through solutions with Sales, Brand, and Product Development teams.
Set market-based product pricing strategies that stimulate sales and maximize share while managing profitability and channel harmonization.
Coordinate with Brand Managers and Product Management on product selection, positioning, and SKU-level pricing for current products and launches.
Partner with the BBM team and senior leadership to create Pro Forma reporting and analyze pricing scenarios.
Monitor online marketplaces through a third-party vendor to protect brand integrity in digital channels.
Manage price changes in response to business conditions such as inflation, tariffs, freight costs, and competitive threats.
Work with the BBM team to develop pricing files, including MSRPs, troubleshoot anomalies, and maintain channel price files.
Align pricing direction and execution with Sales and the BEAM teams in Nanjing, China.
Align pricing and promotional strategies with Brand Managers.
Support Brand Management teams with marketing planning and execution to drive promotional success online and in stores.