Channel Marketing Manager

GAF•Parsippany, NJ

10d•$120,000 - $165,000•Hybrid

About The Position

The Channel Marketing Manager supports multiple large accounts, such as big-box retailers, distributors, and lumberyards. The role represents important GAF customers from a marketing perspective and works with account stakeholders, sales colleagues, and cross-functional marketing teams to understand customer needs and develop programs that support growth. The manager is expected to stay informed about industry trends, shopper behavior, and digital advancements across the customer experience, and to propose and advocate for ideas as well as respond to customer requests. The position manages a range of products, programs, and timelines, and requires strong project management, communication, and upward-management skills. It is based at GAF’s Parsippany, New Jersey corporate headquarters on a hybrid schedule: in-office Monday through Thursday, with the option to work remotely from home on Friday. Travel is 25–30%.

Requirements

Bachelor’s degree.
At least 5 years of experience in customer marketing with retail experience.
Advanced project management skills.
Advanced time-management skills.
Advanced presentation and communication skills.
Advanced cross-functional working skills.
Intermediate marketing program development skills.
Intermediate financial acumen.
Intermediate retail marketing knowledge.
Intermediate sales experience.
Working knowledge of Google Workspace, including Gmail, Docs, Sheets, Slides, Drive, and Meet.
Must work in the Parsippany, NJ office Monday through Thursday; remote work from home is optional on Friday.
Travel requirement of 25–30%.

Nice To Haves

Master’s degree or MBA preferred.

Responsibilities

Identify and develop new marketing programs in collaboration with the VP of Retail Marketing and colleagues across the marketing function.
Lead annual planning and marketing commercialization with the customer base, including selling in strategic marketing initiatives to drive growth.
Project-manage and oversee the execution of customer marketing programs, including GAF-conceived programs and customer-initiated programs and requests, using internal and external resources.
Build and maintain relationships with merchandising and marketing contacts at assigned accounts to understand their needs and context, working closely with sales colleagues.
Partner directly with sales leadership to identify short- and long-term selling opportunities.
Prepare for and support retail marketing events, including supplier reviews, selected store events, major customer meetings, and related activities.
Lead and manage the budgeting process and planning.
Conduct market research as needed and keep current on shopper behaviors, trends, and emerging marketplace technologies.