Channel Marketing Manager

Microsoft • Redmond, WA

2d

About The Position

The Channel Marketing Manager will support Microsoft’s North America Consumer business in two areas: AI innovation across the organization and retail visual merchandising across priority retail partners in the U.S. and Canada. The role brings together innovation, retail execution, partner strategy, and operational excellence. It identifies and scales practical ways for AI to improve team workflows, decision-making, and engagement with partners and customers, while owning Microsoft’s visual merchandising strategy and end-to-end in-store execution.

The successful candidate is a strong operator who can move between strategy and execution, influence complex stakeholder groups, and turn ideas into scalable programs with measurable business impact. The role is part of the Windows & Device Sales team, which leads Sales and Go-To-Market for the Windows devices business and works with partners to deliver AI-powered devices and cloud experiences.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Employees are expected to bring a growth mindset, innovate, collaborate, and uphold the values of respect, integrity, and accountability while fostering an inclusive culture.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Public Relations, or a related field and 4+ years of digital, retail, channel marketing, marketing, retail sales, or commercial sales experience, or equivalent experience.

Nice To Haves

• Master’s degree in Business Administration or a related field and 6+ years of digital, retail, channel marketing, marketing, retail sales, or commercial sales experience, or a bachelor’s degree in Business, Marketing, Communications, Public Relations, or a related field and 8+ years of relevant experience, or equivalent experience.
• 1+ year of project leadership or general management experience.

Responsibilities

• Identify process gaps where AI can reduce team workload, beginning with internal processes and reporting.
• Build practical, low-code AI solutions to address day-to-day operational needs.
• Scope larger AI needs and route them to WDS Business Strategy & Operations for enterprise-grade solutions and funding.
• Apply AI with partners across the customer journey and help account teams develop clear AI pitches for end customers.
• Champion AI adoption across the function and region, encouraging habits that support sustained use.
• Create and prioritize a pipeline of AI opportunities based on business value, scalability, and feasibility, and lead pilots with clear success criteria.
• Apply AI to the retail labor ecosystem, including field insights, training, labor optimization, reporting, and measurement.
• Share AI learnings, best practices, and successful use cases across North America and with global stakeholders.
• Own North America retail visual merchandising strategy and end-to-end execution across priority retailers in the U.S. and Canada, including supporting merchandising labor.
• Align visual merchandising investments with business priorities, product launches, and retailer opportunities.
• Manage visual merchandising planning, installation, refreshes, and ongoing maintenance.
• Maintain continuity and currency of fixtures, signage, demos, and digital content in alignment with Microsoft standards.
• Manage merchandising labor agencies and vendors responsible for store audits, merchandising updates, and issue resolution.
• Partner with Sales, Marketing, Category, and retail account teams to deliver effective in-store experiences.
• Own budgets, contracts, and measurement, using store feedback and performance insights to improve execution and prioritize investments.
• Embody Microsoft’s culture and values.

Benefits

• Certain roles may be eligible for benefits and other compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level