Channel Marketing Manager

Avant Communications LLC•Chicago, IL

1d•Hybrid

About The Position

The Channel Marketing Manager enables AVANT’s growth by equipping Trusted Advisors and internal sales teams with the messaging, tools, and insights needed to support complex, high-value technology decisions. The role translates AVANT’s platform capabilities, partner ecosystem, and market intelligence into go-to-market strategies and sales opportunities. Working with sales leaders, channel managers, and marketing colleagues across content, digital, and creative, the manager connects strategy to execution and ensures AVANT’s differentiated value is clearly communicated, consistently delivered, and measured across the ecosystem. The position develops B2B go-to-market strategies and playbooks, leads sales-content and brand-campaign development, creates thought leadership and education resources, and works with sales and marketing teams to define target audiences and optimize performance. The role is based in a hybrid arrangement in Chicago, Illinois, or Dallas, Texas, with employees in the Greater Chicagoland or Dallas/Frisco area currently expected to work from the office one day per week; this expectation is subject to change.

Requirements

Bachelor’s degree in Marketing, Business, or a related field; equivalent experience is considered.
At least 7 years of experience in B2B marketing and go-to-market strategy, ideally within the technology ecosystem.
Proven experience supporting complex sales cycles and sales-driven organizations.
Deep understanding of lifecycle and segmentation marketing and consultative selling motions.
Experience with campaign development and brand amplification.
Ability to translate complex technical offerings into clear, compelling, targeted materials that reinforce AVANT’s value narrative.
Exceptional communication, collaboration, and project management skills.

Responsibilities

Define and oversee B2B go-to-market strategies that support AVANT’s Trusted Advisor model, partner success, and revenue growth.
Develop go-to-market playbooks aligning messaging, positioning, packaging, and use cases across AVANT’s next-generation technology portfolio.
Provide sales and channel teams with frameworks and collateral that reinforce AVANT’s role as a strategic advisor.
Lead the development and ongoing optimization of sales assets to acquire, educate, retain, and grow the Trusted Advisor community.
Manage brand campaigns that amplify AVANT’s value proposition to Trusted Advisors and the broader channel.
Create concise, high-impact marketing assets that simplify complex technology narratives and support confident decisions.
Develop campaigns, content themes, narratives, and thought leadership that reinforce AVANT’s industry position.
Work with stakeholders to translate data, insights, and capabilities into customer-ready stories and educational materials.
Monitor industry trends and identify opportunities for thought-leadership content and marketing messaging.
Collaborate on guides, testimonials, training content, and other resources that support client and internal sales-team education across the lifecycle.
Refresh and refine onboarding and messaging collateral for sales teams.
Collaborate with sales and marketing leadership to define and refine ideal customer profiles for targeted go-to-market efforts.
Coordinate with sales, analytics, creative, content, and digital teams to maintain alignment and speed to market.
Track adoption and performance of marketing and brand tools and content, and provide insights to improve them and their distribution.
Use data, feedback, and attribution intelligence to optimize messaging, content effectiveness, segmentation, and sales impact.