Channel Marketing Manager

Join the AVANT Team•Chicago, IL

7d•Hybrid

About The Position

The Channel Marketing Manager enables AVANT’s growth by equipping Trusted Advisors and internal sales teams with the messaging, tools, and insights needed to support complex technology decisions. The role translates AVANT’s platform capabilities, partner ecosystem, and market intelligence into go-to-market strategies and sales opportunities. It works closely with sales leaders, channel managers, and content, digital, and creative marketing peers to articulate AVANT’s value consistently and measure its impact across the ecosystem. The position develops and oversees B2B go-to-market strategies and playbooks, leads the creation and optimization of sales materials and brand campaigns, and develops content, thought leadership, and education resources. It also collaborates on customer targeting and ideal customer profiles, tracks adoption and performance, and uses data and feedback to improve messaging, segmentation, content effectiveness, and sales impact. The role is hybrid, based in Chicago, Illinois, or Dallas, Texas, with one day per week in the office for employees in the specified Greater Chicagoland or Dallas/Frisco areas; this arrangement is subject to change.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
At least 7 years of experience in B2B marketing and go-to-market strategy, ideally within the technology ecosystem.
Proven experience supporting complex sales cycles and sales-driven organizations.
Deep understanding of lifecycle and segmentation marketing and consultative selling motions.
Well-versed in campaign development and brand amplification.
Ability to translate complex technical offerings into clear, compelling, targeted materials that reinforce AVANT’s value narrative.
Exceptional communication, collaboration, and project management skills.

Nice To Haves

Experience in the technology ecosystem is preferred.
The ideal candidate is experienced in complex, consultative environments and full-funnel campaign development and segmented audience outreach.
A strong point of view on best practices for sales-focused collateral and thought leadership is valued.
Passion for technology and education, a drive to promote the brand, and a collaborative mindset are valued.

Responsibilities

Define and oversee execution of B2B go-to-market strategies that support AVANT’s Trusted Advisor model, partner success, and revenue growth.
Develop go-to-market playbooks that align messaging, positioning, packaging, and use cases across AVANT’s next-generation technology solutions.
Support sales and channel teams with structured frameworks and collateral that reinforce AVANT’s role as a strategic advisor.
Lead development and ongoing optimization of sales assets to acquire, educate, retain, and grow the Trusted Advisor community.
Manage brand campaigns that amplify AVANT’s value proposition to Trusted Advisors and the channel.
Create concise, high-impact marketing assets that simplify complex technology narratives and support confident decisions.
Develop campaigns, content themes, narratives, and thought leadership that reinforce AVANT’s industry position.
Translate data, insights, and capabilities into customer-ready stories and education assets with stakeholders.
Monitor industry trends and identify opportunities for thought leadership and marketing messaging.
Collaborate on guides, testimonials, training content, and other resources to support client and internal sales education throughout the lifecycle.
Refresh and refine onboarding and messaging collateral for sales teams.
Collaborate with sales and marketing leadership to define and refine ideal customer profiles for targeted go-to-market efforts.
Work cross-functionally with sales, analytics, creative, content, and digital teams to ensure alignment and speed to market.
Track adoption and performance of marketing tools, brand tools, and content, and deliver insights to improve distribution.
Use data, feedback, and attribution intelligence to optimize messaging, content effectiveness, segmentation, and sales impact.
Collaborate consistently with team members and contribute to a culture of learning, accountability, and innovation.