Channel Marketing Manager- MRO

Zurn Elkay Water Solutions • Milwaukee, WI

10d

About The Position

The Channel Marketing Manager for MRO owns the strategy and execution of integrated marketing initiatives that support revenue growth and customer experience across Zurn Elkay’s MRO sales channel. The role uses knowledge of P&L drivers, customer buying behavior, product priorities, and sales objectives to make go-to-market recommendations that support distributor growth, end-user engagement, and profitable sales expansion. It works closely with sales leadership, MRO distribution partners, and internal teams to increase brand awareness, generate demand, support customer acquisition and retention, and strengthen the company’s position in industrial and commercial maintenance markets. Target verticals include manufacturing, warehousing and distribution, food and beverage, healthcare, education, government, commercial facilities, and other industrial end-user segments.

The position develops annual channel plans and partner growth programs; launches products and solutions; creates customer training, merchandising, promotional, sales-enablement, and digital programs; and manages the MRO marketing budget and return on investment. It leads integrated demand-generation and campaign development, prepares plans and business reviews for strategic partners, and works with digital, eCommerce, demand generation, and media teams to improve reach and conversion.

The manager builds market expertise through customer and distributor engagement, field travel, and industry events; monitors market and competitive developments; maintains channel performance dashboards; and uses campaign, engagement, and sales data to refine strategies. The role also supports a consistent customer experience across MRO touchpoints and serves as the primary liaison between the MRO sales organization and marketing, contributing to strategic planning, customer reviews, and annual account planning.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8–10+ years of B2B marketing experience, with emphasis in channel marketing, distribution marketing, industrial marketing, or demand generation.
• Demonstrated success managing integrated marketing programs that drive measurable revenue growth and customer engagement.
• Experience collaborating with sales organizations and managing channel partner relationships.
• Strong analytical, communication, project management, and budget management skills.
• Ability to travel up to 30%.
• Ability to absorb data and turn it into actionable plans.
• Knowledge of HubSpot, Microsoft Dynamics, Tableau, and other analytical software tools.
• Demonstrated success managing cross-functional projects and influencing key stakeholders.
• Excellent communication and presentation skills.
• Detail-oriented and organized, with the ability to manage multiple projects and deadlines in a fast-paced environment with a high sense of urgency.
• Ability to position products and programs creatively and innovatively to drive awareness, growth, and sales.
• Self-motivated, able to work independently and cross-functionally to drive results.

Nice To Haves

• MBA preferred.
• Experience working with MRO distributors, industrial channels, commercial building products, manufacturing, or adjacent industries.

Responsibilities

• Develop and execute the annual MRO channel marketing strategy, including growth plans for key distributor partners.
• Partner with product marketing, sales leadership, and channel partners to develop and launch products and solutions that drive incremental sales growth.
• Lead marketing strategies for priority growth segments, including maintenance professionals, facility managers, operations leaders, and industrial end users.
• Develop customer training, educational content, and engagement initiatives to increase product awareness and specification.
• Create merchandising programs, promotional campaigns, sales incentives, and sales enablement tools for MRO distributors and end users.
• Develop channel-specific digital strategies with marketing operations, including distributor websites, customer portals, content syndication, and digital asset management.
• Align marketing plans with sales objectives, revenue targets, customer priorities, and overall brand strategy.
• Manage the MRO channel marketing budget and measure effectiveness to optimize return on investment.
• Identify market research needs and work with research and insights teams to gather data that informs channel strategy and customer programs.
• Develop integrated demand-generation programs that create qualified leads and accelerate sales opportunities in targeted MRO segments.
• Create and deploy promotional campaigns, email marketing initiatives, distributor marketing programs, and customer acquisition campaigns.
• Prepare presentations, business reviews, and marketing plans for key distributor partners and strategic customers.
• Work with Demand Generation and Media teams to identify audiences, customer personas, and channel-specific tactics that improve conversion rates.
• Define trade advertising, sponsorship, and industry media strategies for the MRO market.
• Coordinate with eCommerce and digital marketing teams to translate brick-and-mortar channel initiatives into online programs and distributor marketplace activity.
• Build MRO marketplace expertise through customer visits, distributor meetings, field travel, and industry events and tradeshows.
• Monitor competitive activity, customer trends, industry developments, pricing dynamics, and emerging MRO opportunities, and turn findings into recommendations.
• Develop and maintain channel performance dashboards and communicate KPI results to leadership and cross-functional stakeholders.
• Analyze campaign performance, customer engagement, and sales trends to refine channel strategies.
• Align MRO marketing communications with broader brand messaging across customer touchpoints.
• Work with customer experience, sales, product management, and digital teams to ensure marketing programs address customer needs and improve satisfaction.
• Develop communications and content supporting the customer journey from awareness and consideration through purchase and ongoing engagement.
• Partner with MRO sales leadership and cross-functional teams to develop channel growth strategies and tactical marketing plans.
• Serve as the primary liaison between the MRO sales organization and marketing, ensuring customer insights and market opportunities inform go-to-market strategy and investments.
• Support strategic planning, customer business reviews, and annual account planning with key channel partners.

Benefits

• Medical, dental, vision, short-term disability, long-term disability, AD&D, and life insurance.
• Matching 401(k) contribution.
• Health Savings Account.
• Up to 3 weeks of starting vacation, which may increase with tenure.
• 12 paid holidays.
• Annual bonus eligibility.
• Educational reimbursement.
• Matching Gift Program.
• Employee Stock Purchase Plan with company stock available at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior