Channel Marketing Manager- MRO

Elkay Manufacturing•Milwaukee, WI

11d

About The Position

The Channel Marketing Manager – MRO owns the MRO channel marketing strategy and execution at Zurn Elkay Water Solutions Corporation. The role develops go-to-market recommendations that support distributor growth, end-user engagement, and profitable sales expansion, using knowledge of P&L drivers, customer buying behaviors, product marketing priorities, and sales objectives. The position works with sales leadership, MRO distribution partners, and internal teams to create marketing programs that build brand awareness, generate demand, support customer acquisition and retention, and strengthen the company’s position in industrial and commercial maintenance markets. Target markets include manufacturing, warehousing and distribution, food and beverage, healthcare, education, government, commercial facilities, and other industrial end-user segments. This collaborative, data-driven role partners with Sales, Product Management, Pricing, Digital Marketing, Demand Generation, and Customer Experience teams. It manages the MRO channel marketing budget, tracks performance, develops partner and customer programs, and uses market and customer insights to improve marketing effectiveness. Travel of up to 30% is required.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
8–10+ years of B2B marketing experience, with emphasis in channel marketing, distribution marketing, industrial marketing, or demand generation.
Demonstrated success managing integrated marketing programs that drive measurable revenue growth and customer engagement.
Experience collaborating with sales organizations and managing channel partner relationships.
Strong analytical, communication, project management, and budget management skills.
Ability to travel up to 30%.
Strong analytical ability, including turning data into actionable plans.
Demonstrated success managing cross-functional projects and influencing key stakeholders.
Excellent communication and presentation skills.
Detail-oriented, organized, and able to manage multiple projects and deadlines in a fast-paced environment with a high sense of urgency.
Ability to position products and programs creatively and innovatively to drive awareness, growth, and sales.
Self-motivated, with the ability to work independently and cross-functionally to drive results.

Nice To Haves

MBA.
Experience working with MRO distributors, industrial channels, commercial building products, manufacturing, or adjacent industries.
Knowledge of HubSpot, Microsoft Dynamics, Tableau, and other analytical software tools.

Responsibilities

Develop and execute the annual MRO channel marketing strategy, including growth plans for key distributor partners.
Partner with product marketing, sales leadership, and channel partners to develop and launch products and solutions for the MRO channel.
Lead marketing strategy for priority growth segments, including maintenance professionals, facility managers, operations leaders, and industrial end users.
Develop customer training, educational content, and engagement initiatives with sales teams and channel partners.
Create merchandising programs, promotional campaigns, sales incentives, and sales enablement tools for MRO distributors and end users.
Develop channel-specific digital strategies, including distributor websites, customer portals, content syndication, and digital asset management.
Align marketing plans with sales objectives, revenue targets, customer priorities, and brand strategy.
Manage the MRO channel marketing budget and assess effectiveness to optimize return on investment.
Identify market research needs and work with research and insights teams to inform channel strategy and customer programs.
Develop and execute integrated demand generation programs to generate qualified leads and accelerate sales opportunities.
Create promotional campaigns, email marketing initiatives, distributor marketing programs, and customer acquisition campaigns.
Prepare presentations, business reviews, and marketing plans for distributor partners and strategic customers.
Work with Demand Generation and Media teams to identify target audiences, customer personas, and channel-specific tactics to improve conversion.
Define trade advertising, sponsorship, and industry media strategies for the MRO market.
Coordinate with eCommerce and digital marketing teams to translate brick-and-mortar initiatives into online programs for distributor websites and digital marketplaces.
Build MRO marketplace expertise through customer visits, distributor meetings, field travel, and industry events and tradeshows.
Monitor competitive activity, customer trends, industry developments, pricing dynamics, and emerging opportunities, and translate findings into recommendations.
Develop and maintain channel performance dashboards with KPIs and regularly communicate results to leadership and stakeholders.
Analyze campaign performance, customer engagement, and sales trends to refine channel strategies.
Align MRO marketing communications with broader brand messaging to create a consistent customer experience.
Work with customer experience, sales, product management, and digital teams to support customer needs and satisfaction.
Develop content and communications that support the customer journey from awareness and consideration through purchase and ongoing engagement.
Partner with MRO sales leadership and cross-functional teams to develop channel growth strategies and tactical marketing plans.
Serve as the primary liaison between the MRO sales organization and marketing team, ensuring customer insights and market opportunities inform go-to-market strategy and investment decisions.
Support strategic planning, customer business reviews, and annual account planning with key channel partners.