Senior Manager, Channel Marketing

Golub Capital•New York, NY

3d•$150,000 - $200,000•Hybrid

About The Position

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm’s brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Sponsor Finance Team to develop strategic marketing plans in line with business objectives. This individual will be responsible for driving the development and implementation of the integrated marketing strategy to facilitate investor engagement, promote Golub Capital’s investment capabilities and elevate the Firm’s brand with investors globally. The person in this role will collaborate closely with senior members of the Investor Partners Group (“IPG”), Sponsor Finance Team and Firm leadership to develop sales enablement programs and content that showcase the Firm’s investment capabilities and support business growth objectives. This role will drive alignment across investment and fundraising teams by creating consistent messaging and a unified market approach.

Requirements

Bachelor’s degree or equivalent education required
10+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager
Experience marketing alternative strategies to investors (ideally private equity or credit)
Understanding of private asset fundraising and brand building functions and ability to develop investor marketing programs tied to business goals and KPIs
Adept at understanding various investment approaches and working with stakeholders to create a differentiated narrative
Strong project management skills and ability to manage multiple projects and deadlines in a fast-paced environment
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Demonstrated ability to work well as part of a team in collaboration with multiple business partners including senior salespeople
Meticulous attention to detail and “can do” and proactive attitude with a passion for delivering high-quality work
Proficiency in MS Office (Word, Excel, PowerPoint) required

Nice To Haves

Experience managing product marketing and global marketing programs is a plus
familiarity with CMS systems (e.g., Seismic) is a plus
Demonstrated ability to effectively leverage AI tools in day-to-day work, with strong critical thinking to assess accuracy, limitations and appropriate use of AI generated outputs

Responsibilities

Partnering with leadership to develop and manage annual marketing plans including establishing focus areas, goals, KPIs and budgets
Developing and executing targeted marketing plans that resonate with specific audiences in close partnership with senior leaders and IPG business lines
Supporting our investment teams to increase visibility of our capabilities and create opportunities to connect with Sponsor Finance clients
Ensuring marketing program KPIs align with business objectives
Delivering Gold Standard results and client service for partners in IPG and Firm business leaders
Supporting the development and implementation of product capability messaging and content for investor events, speaking engagements and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience
Cultivating a strong understanding of the private credit market and the Firm’s clients and investment products
Developing and maintaining core messaging utilized within web, email and written content supporting channel priorities or deliverables
Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to approach as informed by data-driven insights
Staying current on industry best practices, market dynamics and the competitive landscape in private credit
Applying creativity and analytics to develop new marketing initiatives, processes and modes of investor engagement that improve the Firm’s investor marketing program
Working closely with colleagues on the Marketing Team (across Brand & Content Marketing, Events, Digital, Creative Services and Operations verticals) and Corporate Affairs Team to develop and manage fully integrated marketing campaigns