Channel Marketing Manager

Momentous•Park City, UT

13h•Hybrid

About The Position

The Channel Marketing Manager is responsible for bringing Momentous’ retail strategy to life across key accounts, with an immediate focus on Target and The Vitamin Shoppe. Reporting to the Director of Trade Marketing, this role will be the executional lead across retailer marketing programs—managing launches, merchandising, promotional programs, point-of-sale materials, sampling, retailer-specific campaigns, and other key initiatives from brief through in-store execution. This person will work closely with Sales, Creative, Brand, Product, Operations, external agencies, and retailer partners to keep programs moving, solve problems quickly, and ensure Momentous shows up consistently and at a premium standard across every retail touchpoint. This is a highly hands-on role for someone who thrives in execution, can manage multiple complex workstreams simultaneously, and wants to build deeper expertise in channel and shopper marketing. As Momentous’ retail business grows, this person will have the opportunity to take on increasing ownership of retailer planning and channel strategy.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
5–7 years of experience in channel marketing, shopper marketing, retail marketing, or a related discipline, preferably within CPG, wellness, or consumer brands.
Experience developing and executing retailer-specific marketing programs, promotional plans, and go-to-market strategies.
Experience supporting retail launches and working cross-functionally with Sales and other internal partners.
Experience managing external agencies, vendors, and production partners to execute retail marketing programs and materials.
Strong understanding of retail and shopper marketing, including merchandising, point-of-sale materials, promotional planning, and retail execution.
Strong project management and organizational skills with the ability to manage multiple retailer programs and promotional calendars simultaneously.
Analytical mindset with the ability to measure channel marketing performance, evaluate investments, and translate results into actionable recommendations.
Strong communication and cross-functional collaboration skills.
Ability to balance brand consistency with retailer- and channel-specific needs.
Highly proactive, resourceful, and comfortable operating in a fast-paced environment.

Nice To Haves

Experience with Target, Walmart, and/or The Vitamin Shoppe is a plus.

Responsibilities

Own day-to-day execution of channel marketing programs across Target, The Vitamin Shoppe, and mass retail channels.
Manage retail programs from kickoff through completion, including timelines, deliverables, approvals, production, installation, and post-program recaps.
Execute new product launches, assortment expansions, seasonal programs, promotional events, sampling initiatives, and incremental merchandising opportunities.
Manage the development and execution of merchandising, point-of-sale, and sell-in materials that effectively communicate the Momentous brand and product portfolio.
Coordinate with internal partners to ensure channel programs and materials are delivered accurately and on time.
Ensure consistent, premium Momentous brand execution across retail channels while adapting programs to retailer- and channel-specific needs.
Serve as a key marketing partner to Sales for Target, The Vitamin Shoppe, and mass retail accounts, supporting retailer presentations, launches, promotional planning, and ongoing account priorities.
Partner cross-functionally with Brand, Creative, Product, and other internal teams to bring channel marketing programs to market.
Translate retailer and Sales needs into clear marketing briefs and executional priorities.
Maintain visibility into upcoming launches, promotions, and retailer initiatives to ensure strong coordination and execution across teams.
Translate brand and commercial priorities into retailer-specific marketing plans that support launches, promotions, and ongoing retail growth.
Support shopper marketing and promotional calendars, ensuring programs align with key retailer moments, brand initiatives, and sales priorities.
Partner closely with Sales to identify channel opportunities and develop marketing programs that support key account objectives.
Measure channel marketing performance and evaluate the effectiveness of retailer programs, promotions, and marketing investments.
Use performance insights to identify opportunities to optimize future programs and channel investments.
Monitor program results and share key learnings and recommendations with Sales and cross-functional partners.
Apply learnings across retailers and programs to continually improve channel marketing effectiveness.