Channel Marketing Manager

Payarc LLC•Greenwich, CT

9d•Hybrid

About The Position

Payarc is seeking a Channel Marketing Manager to develop and execute marketing programs that enable sales teams, activate strategic partners, engage prospects and customers, evaluate performance, and position the company's products and solutions in the market. The role works across Sales, Partnerships, Product, and Marketing, translating business and product priorities into scalable go-to-market programs that drive awareness, engagement, pipeline, and revenue. The position combines cross-functional collaboration with hands-on execution across sales enablement, partner marketing, CRM and pipeline marketing, and product marketing.

Requirements

3–5 years of B2B marketing experience.
Experience in channel, partner, product, demand generation, CRM, sales enablement, or revenue/marketing operations.
Experience developing sales and partner enablement materials.
Experience with CRM and marketing automation platforms and email/lifecycle marketing programs.
Experience working cross-functionally with Sales, Product, Partnerships, and Marketing teams.
Strong writing, communication, project management, and stakeholder-management skills.
Strong analytical and marketing/sales operations skills, including the ability to connect marketing activity to pipeline and business outcomes.
Intermediate-to-expert proficiency with HubSpot and Microsoft Office tools; comfort using AI solutions.
Ability to manage multiple priorities in a fast-paced, evolving environment.
Ability to connect Marketing, Sales, Partners, and Product and equip teams with appropriate messaging, tools, campaigns, and programs.
Must be based in the Greenwich, CT or Greater NYC area and willing to work in the office 2–3 times per week.
Bachelor's degree in marketing, Business Administration, Communications, or a related field.

Nice To Haves

B2B marketing experience within payments, fintech, financial services, or another complex solution-based environment using partner sales methodologies.

Responsibilities

Partner with Sales leadership to identify marketing and enablement needs across the partner and customer lifecycle.
Develop and maintain sales enablement materials, including training presentations, sales collateral, case studies, email templates, and customer-facing assets.
Support sales campaigns and targeted account initiatives with appropriate messaging, content, and marketing programs.
Enable and create partner marketing motions, campaigns, toolkits, and activation programs to support revenue goals.
Coordinate joint webinars, events, campaigns, product launches, and other co-marketing initiatives.
Measure partner marketing activity, engagement, lead generation, pipeline contribution, and program effectiveness and attribution.
Develop and execute CRM-based marketing programs to engage prospects and partners throughout their lifecycle.
Partner with Sales to improve marketing-to-sales handoffs and lead follow-up processes.
Identify opportunities to automate prospect and partner performance reporting, channel communications, audience segmentation, and data quality standards.
Support go-to-market planning and execution for product launches, enhancements, and new capabilities.
Ensure consistent product positioning across sales, partner, CRM, digital, asset development, and marketing communications.
Serve as a marketing partner to Sales, Partnerships/Channel, Product, and Customer Success.
Coordinate with Corporate Marketing/Marketing Services to develop assets and ensure programs and materials align with company brand, messaging, and communications standards.
Manage multiple initiatives while maintaining clear priorities, timelines, and stakeholder expectations.
Establish and monitor KPIs for sales handoff and funnel activity, audience segmentation, CRM and pipeline conversion, campaign and lead-source attribution, ABM and top-of-funnel performance, and marketing contribution and revenue objectives.
Perform other duties as assigned.