Field Marketing Manager, West

Obsidian Security

2d•$104,000 - $148,000•Remote

About The Position

Obsidian Security is seeking a Field Marketing Manager to lead the strategy and execution of marketing activities across the West. The role works closely with Enterprise and Commercial sales teams to build strategic campaigns for target customers and drive awareness, demand, pipeline, and bookings. The position is remote-based and reports to the Global Director - Field & Partner Marketing. The Field Marketing Manager will develop and execute regional programs in partnership with sales, marketing, product, business development, and partner teams. The role requires strong sales relationships, strategic planning, an understanding of the product and buyer personas, and the ability to align field programs with active campaigns. The manager will build customer and prospect communities, develop customer advocates, track program impact, manage budgets, and report on regional business health as well as individual event results.

Requirements

At least 5 years of relevant Field and/or Partner Marketing experience.
5–7 years of experience working in the B2B SaaS space.
Experience working with and supporting international sales teams.
Ability to develop close, trusting relationships with sales and collaborate effectively with marketing and product.
Strategic planning skills, including the ability to plan 6–9 months ahead, connect field programs to broader campaigns, and work toward long-term regional goals.
Experience building regional customer communities and developing customer relationships into speakers, references, and stories.
Outcome-driven, analytical, customer-first approach and a track record of executing creative, impactful field marketing programs for executive and practitioner audiences.
Proven ability to collaborate with prospects, customers, sales, marketing, and executive teams to impact early- and late-stage pipeline.
Ability to report on regional business performance with sales leadership, including RVPs.
High standards for quality, creativity, execution, productivity, and balance.
Strong attention to detail and organization, and ability to meet deadlines.
Experience supporting both direct sales and channel sales teams.

Nice To Haves

A sense of humor, willingness to be authentic, and a strong belief in being human-first.

Responsibilities

Own and manage the field marketing relationship with regional sales teams, balancing competing requests and advocating for activities that support business goals.
Build and execute a proactive regional events strategy, planning 6–9 months in advance.
Align field activities with current marketing campaigns, themes, content, and messaging in partnership with the campaigns team.
Develop an understanding of the product and identify opportunities to connect content and field marketing with campaign objectives.
Build regional customer and prospect communities and use those relationships to help accelerate pipeline.
Develop customer relationships to source speakers for regional and national events, and share customer stories with marketing for case studies and advocacy content.
Report on regional business health in partnership with RVPs, in addition to reporting on individual events.
Track, measure, and share the impact of programs, experiments, and failures.
Manage the overall budget and spending to deliver significant returns while capturing useful anecdotes and deal engagements.
Partner with sales leadership on territory planning and contribute to sales teams’ quarterly business reviews.
Advocate for the sales department and communicate its priorities to the broader marketing organization.
Work with the partnerships team to build co-marketing relationships with Technology and System Integrator partners.
Use data to make recommendations and forecasts for demand generation strategies, target account plans, and paid investments.
Drive cross-channel and integrated marketing, ensuring activities are aligned and planned in advance.