Sr. Manager, Integrated Marketing & ABM

Pelago•New York, NY

1d•$140,000 - $155,000•Hybrid

About The Position

Pelago is seeking a Senior Manager, Integrated Marketing & ABM to build and run its employer account-based marketing program. The role turns Pelago’s positioning into account-level programs that open and advance conversations with large, complex employer organizations, and owns the paid, contact-based, and digital channels used to reach decision-makers. The position partners closely with Channel Marketing, Business Development, Product Marketing, Events, GTM Systems, and commercial leadership to coordinate outreach and create a consistent approach for priority accounts. This is a hybrid role with a high-collaboration rhythm, requiring three days per week in Pelago’s New York City office. The role also uses AI to extend account research, personalization, and follow-up, and tracks account engagement, progression, and conversion using attribution and reporting maintained by GTM Systems.

Requirements

At least 7 years of experience in B2B marketing, including at least 3 years designing and running ABM programs for enterprise accounts.
A record of opening and advancing conversations in long, multi-stakeholder sales.
Hands-on experience with contact-based and account-based advertising platforms, paid media, and web analytics.
Experience coordinating with channel or partner marketing teams in shared accounts.
Working knowledge of Salesforce and HubSpot, including the ability to build reports independently.
Ability to lead peers and sellers without direct authority, set a working rhythm, maintain plans, and hold people accountable.
Hands-on use of AI tools in personal work and curiosity about additional applications.

Nice To Haves

Experience selling to HR, benefits, or healthcare buyers is strongly preferred.

Responsibilities

Design and run a tiered ABM program for priority employer accounts, from one-to-one programs for the largest opportunities to scaled programs across a broader set.
Partner with Business Development, Channel Marketing, and GTM Systems on account selection and prioritization.
Build account plans that map buying groups, persona-specific messaging, and sequences of outreach to start and advance employer conversations.
Run regular account reviews with Business Development and Sales to review account progress, next steps, and ownership.
Align employer programs with Channel Marketing plans and partner programs so shared accounts receive a coordinated story from multiple directions.
Work with Product Marketing to bring Pelago’s value story and proof into every stage of the conversation, including the business case for finance leaders.
Build account programs around events in partnership with the Events team, including audience selection, meeting generation, and follow-up ownership.
Own the commercial marketing calendar so launches, events, content, and paid programs work together.
Own Pelago’s contact-based advertising platform, including audience strategy, buying-group targeting, creative testing, and budget.
Own paid media strategy and spend across channels.
Own website priorities and analytics for buyer conversion, working with agency and web partners.
Report on account engagement, progression, and conversion using attribution and reporting maintained by GTM Systems.
Work with GTM Systems to apply AI to account research, personalization, and follow-up.
Use intent, engagement, and relationship signals to determine where to focus effort.
Deliver a prioritized employer account list and a live program for each tier during the first year.
Establish a working rhythm with Business Development and Channel Marketing, operate contact-based advertising and paid programs against priority accounts with clear reporting, and improve how priority accounts progress and convert.

Benefits

Generous and meaningful equity package.
Full medical, dental, and vision coverage.
401(k) plan with a 3% match.
Unlimited PTO, 10 paid holidays, and company-wide “Me Time” days.
Paid maternity, paternity, and new parent leave.
Flexible working environment.
Annual Learning and Development stipend.
Wellness Reimbursement Program.
Access to Reproductive & Family Planning Care.
Substance Use Support for employees and family members.
Incentive bonus program and stock options are included in the broader total compensation package, with incentive pay applicable to eligible roles.