ABM Marketing Lead

Rec Technologies•San Francisco, CA

3d•Onsite

About The Position

Rec is seeking an ABM Marketing Lead to own how the company identifies, engages, and wins priority accounts across municipal Parks and Recreation and larger private recreation operators. Reporting to the Head of Revenue, this strategist and hands-on operator will build a repeatable account-based marketing engine that establishes credibility with target accounts, generates qualified pipeline, and contributes to closed revenue. The role focuses on high-consideration, relationship-driven sales with long cycles, buying committees, budget calendars, council approvals, and formal procurement. The lead will map accounts and buying influences, monitor signals such as renewals, budgets, RFP activity, and intent, and coordinate account-specific marketing with Sales and SDRs. The role also supports growth into private recreation segments such as multi-site facilities, camps, sports organizations, and clubs. The position owns account strategy, account selection, plays, field marketing, systems, and measurement. It partners with the Product Marketing Lead, who owns positioning, messaging, competitive strategy, pricing and packaging input, and proof and enablement assets. The ABM Marketing Lead owns how that story reaches each target account, rather than the story itself. The role is based on-site in San Francisco's FiDi and reports to the Head of Revenue.

Requirements

At least 5 years of B2B SaaS marketing experience focused on ABM, including leadership roles in high-growth companies, with a record of driving measurable pipeline and revenue from named accounts.
Proven ability to combine strategic thinking with hands-on execution in lean, fast-moving organizations.
Deep end-to-end ABM experience, including account selection, tiering, buying-committee mapping, orchestrated plays, and measurement.
Personally run 1:1 and 1:few programs and be able to identify specific accounts helped to open and close.
Experience with long, high-consideration sales cycles and partnering closely with Sales to influence complex buying processes.
Hands-on proficiency with HubSpot or comparable marketing automation or CRM systems, as well as ABM, intent, and enrichment tools.
Curiosity about AI-powered go-to-market technologies for account research, personalization, and signal detection.
Strong understanding of account-level measurement, attribution, budgeting, and ROI analysis.
Exceptional written and verbal communication skills, ability to influence executives and cross-functional partners, and ability to earn sellers' trust.

Nice To Haves

Public sector, government, or education (SLED) experience.

Responsibilities

Set Rec's account-based marketing strategy and run it day to day, building target account lists, plays, systems, and an operating cadence to turn account engagement into qualified pipeline.
Partner with Sales leadership to define the ideal customer profile and build, maintain, and update tiered target account lists across 1:1, 1:few, and 1:many programs.
Map decision makers and influencers at priority accounts, including recreation leaders, city IT, finance, procurement, and elected officials.
Track contract renewal dates, budget calendars, RFP activity, and intent signals to engage accounts before buying processes begin.
Design and run coordinated, multi-channel account plays involving targeted paid media, personalized email and direct mail, executive outreach, regional and industry events, field marketing, customer references, and peer introductions.
Coordinate account touches with Sales and SDRs to ensure a consistent customer experience.
Own Rec's presence at state and national Parks and Recreation association conferences and private-rec industry events; develop hosted dinners, roundtables, and customer-led sessions.
Use HubSpot and other ABM tools, including intent, enrichment, and advertising tools; apply AI-enabled workflows to scale account research, personalize content and outreach, surface buying signals, and accelerate sales follow-up.
Build reporting on account coverage, engagement, buying-committee penetration, meetings, pipeline, velocity, and win rate, and maintain reliable data and workflows for decision-making.
Own the ABM budget and make tradeoffs across accounts, plays, events, vendors, and tools.
Engage contractors and agencies where they extend capacity and build a small, high-performing ABM function over time.
Partner with Sales, Product Marketing, Customer Experience, Product, and Executive Leadership on account planning, customer references, and expansion opportunities within existing customers.