Growth Marketing Manager, Paid Demand & ABM

AssemblyAI

3d•$130,000 - $200,000

About The Position

AssemblyAI is hiring a Growth Marketing Manager to own paid programs aimed at target accounts, including account-based marketing for new logos and existing customers. Target-account programs are the core of the role, while the manager also owns the full paid budget and decides how to allocate it across account and conversion channels. The role focuses on getting product proof in front of engineers at priority accounts and demonstrating the results. The manager will build cross-platform retargeting, amplify account-based programs such as direct mail, webinars and launches, lead geo-targeted paid promotion for events and field activations, and test new channels and formats. They will partner with Sales, Revenue Operations, Events, Product Marketing, Brand Studio, analytics, and the marketer responsible for cross-sell and lifecycle programs. The manager also owns conversion channels including Google Ads, paid social, YouTube and other channels. Google Ads must be managed hands-on and kept efficient, but account-focused programs are the main priority. Measurement should center on account-level engagement, event and webinar registrations, and pipeline in target accounts, while also tracking spend and cost per activation. The role includes developing reporting with analytics, providing weekly updates, reporting sourced and influenced pipeline and revenue, and using AI tools and agents to accelerate paid marketing work. In the first 90 days, the role is expected to establish retargeting across relevant platforms; run geo-targeted paid campaigns for at least two events or activations and document a repeatable playbook; add paid support to ABM programs; test channels and formats regularly; and audit and improve Google Ads without allowing it to dominate the role.

Requirements

At least 4 years of experience in B2B paid acquisition or demand generation, personally managing six-figure monthly budgets.
Demonstrated experience in both ABM and conversion marketing, including LinkedIn and connected TV awareness programs that measurably affected engagement or pipeline in a named target-account list.
Experience optimizing search and paid social to cost per acquisition.
Experience running paid account-based programs, including cross-platform retargeting, ABM platforms and paid support for direct mail.
Experience using paid campaigns to drive attendance at events, webinars and launches, including geo-targeted campaigns aimed at specific accounts.
Hands-on Google Ads skills, including campaign structure, bidding strategies, conversion setup and search-term management.
Experience at a startup or fast-paced, scrappy team, building campaigns directly rather than managing an agency.
Experience testing new paid channels and formats and making data-backed decisions to scale or stop them.
Experience marketing technical, developer-facing products, with the ability to learn an API product and write ads that appeal to engineers.
Comfort with conversion tracking, attribution and audience syncing across tools such as Google Ads, LinkedIn Campaign Manager, CDPs and enrichment tools.
Ability to independently pull and analyze data using SQL, Looker or similar tools.
Strong copywriting skills and a sharp eye for effective creative.
Comfort with AI-assisted bidding and AI-enabled workflows, using AI tools to work faster and smarter.

Nice To Haves

Experience at a usage-based, API or developer-focused company.
Experience with AI/ML, voice, speech or infrastructure products.
Experience with CTV platforms, Reddit Ads, YouTube or other emerging B2B channels.
Experience with intent data and ABM platforms such as Vibe, 6sense or Demandbase.
Experience running direct-mail programs for target accounts using tools such as Sendoso or Reachdesk.
Experience running product-launch advertising at a high-growth startup with a fast release cadence.

Responsibilities

Build and run retargeting across LinkedIn, Meta, Vibe, YouTube, display and connected TV for people at target accounts who have engaged with the site, documentation, launch videos or events.
Build person- and company-level audiences using Salesforce and enrichment tools, tailoring messages by buying committee and account tier.
Exclude target accounts from mass campaigns when Sales owns the first touch.
Own paid ABM programs for new target accounts and existing customers targeted for expansion.
Provide paid support for direct mail, Vibe audiences, webinars and product launches, coordinating with Sales so accounts receive a consistent story across channels.
Track account-level signals such as ad engagement, site visits, documentation activity, sign-ups and API usage, and route warm accounts to the appropriate AE or BDR.
Own geo-targeted paid campaigns for in-person events and field activations, including campaigns aimed at previously unengaged people at target accounts.
Create a repeatable geo-targeted event playbook covering audiences, radius and timing, creative, budget, registration tracking and Sales follow-up.
Report event results by account, including registrations, attendance and accounts that are new to the company.
Run weekly experiments across channels and formats, including LinkedIn, YouTube, Reddit, connected TV, Meta, X and emerging channels.
Test existing creative, develop and test ad variations, and give Brand Studio and content creators feedback on what to produce next.
Decide which channels and campaigns to scale or cut, explain decisions, and set and pace the monthly budget across channels.
Own Google Ads, including brand and non-brand search, YouTube and Performance Max where appropriate, and maintain efficient performance.
Structure search campaigns by product line with feature-led copy and optimize toward API activation.
Test brand-search investment and redirect savings to programs that reach target accounts.
Maintain accurate conversion tracking with the data team, including offline conversions sent from the warehouse.
Own a unified view of paid and ABM performance, led by account-level results and including spend and cost per activation by channel, campaign and product.
Work with analytics to build performance reporting in Looker and the data warehouse.
Write weekly updates covering results against goals, performance insights and planned changes.
Report on pipeline and revenue sourced and influenced by paid programs.
Use AI tools and agents for tasks such as ad-copy variation, audience building, search-term reviews, budget pacing, anomaly alerts and reporting, and share useful automations with the team.