Manager, Demand Generation & ABM

Ookla•Chicago, IL

About The Position

Ookla is seeking a Manager, Demand Generation & ABM to execute B2B demand programs that engage priority audiences and accounts, create and capture demand, and accelerate pipeline. The role implements demand generation, account-based marketing (ABM), paid and digital acquisition, nurture, and audience-targeting campaigns. It works closely with Product Marketing, Sales, Marketing Operations, and regional teams to translate market narratives into measurable programs. The position calls for B2B marketing knowledge and hands-on execution of enterprise demand generation and ABM, with continuous use of data to improve campaign performance. The Manager executes demand-generation and ABM campaigns, builds multi-channel acquisition and nurture programs, and measures funnel performance. The role collaborates with Sales on target-account strategy and follow-up, configures campaigns and journeys in marketing platforms, monitors engagement and intent signals, and improves targeting, messaging, channels, and conversion paths. It also supports marketing-to-sales handoffs and a culture of testing and optimization. Ookla, an Accenture company, is a global connectivity-intelligence provider bringing together Speedtest, Downdetector, Ekahau, and RootMetrics. The company turns network and connectivity data into insights for service providers, enterprises, and governments.

Requirements

4–6 years of experience in B2B demand generation, digital marketing, ABM, or a related area.
Hands-on experience building and managing multi-channel demand-generation campaigns.
Practical experience executing ABM, including platform setup, personalization, and account-level measurement.
Understanding of enterprise B2B buying journeys and multi-stakeholder sales cycles.
Strong knowledge of paid media setup, digital acquisition, email nurture, and conversion optimization.
Hands-on experience with CRM (such as Salesforce), marketing automation (such as Marketo or HubSpot), and ABM platforms (such as 6sense or Demandbase).
Strong understanding of funnel measurement and marketing-to-sales handoffs.
Strong analytical orientation and creative problem-solving skills.
Comfort operating in a global, cross-functional organization.

Nice To Haves

Experience in enterprise technology is ideal.

Responsibilities

Implement demand-generation campaigns across priority audiences, accounts, segments, and solutions.
Build and launch measurable programs to create, capture, and progress commercial interest; define objectives, audiences, offers, journeys, conversion paths, and funnel outcomes.
Deploy an appropriate mix of paid, owned, earned, digital, event, content, email, and web tactics.
Track connections between audience engagement, demand creation, pipeline progression, and revenue.
Execute ABM campaigns for priority accounts and segments, collaborating with Sales on target-account strategy, segmentation, buying groups, and engagement objectives.
Set up one-to-one, one-to-few, and one-to-many ABM programs in marketing platforms.
Build coordinated account journeys spanning digital marketing, content, events, and Sales outreach.
Monitor account intent and engagement, scoring and acting on signals in ABM platforms.
Execute marketing-to-sales handoffs and feedback loops for priority accounts.
Build and optimize multi-channel acquisition and nurture programs.
Manage paid media campaigns across relevant platforms and channels, such as LinkedIn Campaign Manager and Google Ads.
Set up audience segmentation, retargeting, nurture workflows, personalization, and conversion paths in marketing automation tools.
Partner with Web and Marketing Operations to build and improve landing pages, forms, lead routing, and conversion points.
Align content and offers with audience needs and buying stages; test audiences, creative, offers, channels, and conversion paths.
Track KPIs and measurement frameworks across the demand funnel, including account engagement, campaign response, conversion rates, and pipeline creation.
Identify performance issues across targeting, messaging, channels, and Sales follow-up; analyze data and recommend adjustments to tactics or spend.
Support a testing and optimization culture across Demand Generation.
Work directly with SDR/BDR teams and Account Executives on target accounts, campaign follow-up motions, and feedback loops.
Apply shared definitions of engagement, intent, qualified accounts and leads, and funnel stages.
Ensure Sales representatives understand how to act on marketing-generated signals.