Manager, Demand Generation & ABM

Ookla•Chicago, IL

3d•$100,000 - $130,000

About The Position

The Manager, Demand Generation & ABM executes B2B demand-generation and account-based marketing programs that engage priority audiences and accounts, create and capture demand, and accelerate pipeline. The role implements campaigns across paid and digital acquisition, nurture, audience targeting, content, events, email, and web, translating market narratives into measurable programs in collaboration with Product Marketing, Sales, Marketing Operations, and regional teams. The position is responsible for full-funnel campaign execution and optimization, including campaign setup, audience segmentation, account journeys, paid media, nurture workflows, conversion paths, and Marketing-to-Sales handoffs. The Manager monitors engagement, campaign response, conversion, pipeline, and revenue-related measures, using data and testing to improve targeting, messaging, channels, and spend. The role works directly with SDR/BDR teams and Account Executives to coordinate target-account follow-up and feedback loops in a global, cross-functional organization.

Requirements

4–6 years of experience in B2B demand generation, digital marketing, ABM, or a related field; enterprise technology experience is described as ideal.
Hands-on experience building and managing multi-channel demand-generation campaigns.
Practical experience executing account-based marketing, including platform setup, personalization, and account-level measurement.
Understanding of enterprise B2B buying journeys and multi-stakeholder sales cycles.
Strong knowledge of paid media setup, digital acquisition, email nurture, and conversion optimization.
Hands-on experience with CRM, such as Salesforce; marketing automation, such as Marketo or HubSpot; and ABM platforms, such as 6sense or Demandbase.
Strong understanding of funnel measurement and Marketing-to-Sales handoffs.
Strong analytical orientation and creative problem-solving skills.
Comfort operating in a global, cross-functional organization.

Nice To Haves

Experience in enterprise technology.

Responsibilities

Implement demand-generation campaigns across priority audiences, accounts, segments, and solutions.
Build and launch measurable demand programs to create, capture, and progress commercial interest.
Set up campaign objectives, audiences, offers, journeys, conversion paths, and funnel outcomes.
Deploy tactics across paid, owned, earned, digital, event, content, email, and web channels.
Track connections between audience engagement, demand creation, pipeline progression, and revenue.
Execute ABM campaigns for priority accounts and segments.
Collaborate with Sales on target-account strategy, segmentation, buying groups, and engagement objectives.
Set up one-to-one, one-to-few, and one-to-many ABM programs in marketing platforms.
Build coordinated account journeys spanning digital marketing, content, events, and Sales outreach.
Monitor account intent and engagement, scoring and acting on signals in ABM platforms.
Execute Marketing-to-Sales handoffs and feedback loops for priority accounts.
Build and optimize multi-channel acquisition and nurture programs.
Manage paid media campaigns across relevant platforms and channels, such as LinkedIn Campaign Manager and Google Ads.
Set up audience segmentation, retargeting, nurture workflows, personalization, and conversion paths in marketing automation tools.
Partner with Web and Marketing Operations to build and improve landing pages, forms, lead routing, and conversion points.
Ensure content and offers align with audience needs and buying stages.
Test and optimize audiences, creative, offers, channels, and conversion paths.
Track KPIs and measurement frameworks across the demand funnel.
Monitor account engagement, campaign response, conversion rates, and pipeline creation.
Identify performance issues across targeting, messaging, channels, and Sales follow-up.
Analyze campaign data and recommend adjustments to tactics or spend.
Support a testing and optimization culture across Demand Generation.
Work directly with SDR/BDR teams and Account Executives on target accounts, campaign follow-up motions, and feedback loops.
Apply shared definitions of engagement, intent, qualified accounts and leads, and funnel stages.
Ensure Sales representatives understand how to act on Marketing-generated signals.