Demand Generation & ABM Manager

Talentful • New York, NY

4d

About The Position

Talentful is hiring a hands-on demand generation and account-based marketing professional to drive pipeline generation across inbound, paid, and target accounts. The role turns the work of Content, Events, and Social & Paid Leads into measurable pipeline and builds and runs the account-based marketing motion in partnership with Sales. The successful candidate will set plans, brief specialists, manage the ABM programme, and monitor pipeline performance day to day, using data, AI tools, and ongoing experimentation to improve results.

The role drives delivery against marketing-sourced and marketing-influenced pipeline targets set with the VP Global Marketing, while building an integrated campaign calendar and coordinating campaign requirements across channels. It owns ABM planning and execution, including target account tiers, tailored plays, engagement and intent signals, and buying-group messaging. It partners with the Social & Paid Lead on paid strategy and targeting, owns ABM audience and account targeting, and uses pipeline data to inform budget recommendations.

The position also owns pipeline reporting and attribution in HubSpot, reports on campaign and account performance, and improves funnel conversion through structured tests. The Demand Generation & ABM Lead reports into the VP Global Marketing’s strategy and pipeline targets, while owning delivery and the ABM programme; specialist leads retain ownership of their channel craft and execution.

Talentful is a global talent consultancy founded in 2015, partnering with high-growth technology businesses to help them build teams and achieve business outcomes. The company has a team across Europe and the US and describes its working arrangements as hybrid or remote.

Requirements

• Around 5 or more years of experience in B2B demand generation in a sales-led business with long sales cycles and buying committees.
• Hands-on ownership of ABM, including building a target account list and running tiered plays, with evidence of impact on pipeline or win rates.
• Data-led approach to building funnel and pipeline reporting, identifying effective activity, and using evidence to make scaling decisions.
• Experimentation mindset, including testing and iterating on campaigns and conversion and learning from small sample sizes.
• AI literacy and current day-to-day use of AI tools for research, personalisation, content, or analysis, with demonstrable results.
• Strong HubSpot skills across campaigns, workflows, lead scoring, and reporting.
• Paid strategy literacy: ability to brief, challenge, and interpret paid performance, especially on LinkedIn, without needing to manage day-to-day execution.
• Track record of influencing without authority and aligning specialist peers and Sales teams behind a shared plan.

Nice To Haves

• Conversion rate optimisation experience across landing pages, forms, and booking flows.
• Experience in B2B services, an agency, or enterprise sales-led SaaS.
• Experience marketing to HR, Talent Acquisition, or other senior functional leaders.
• Client marketing or account expansion experience with existing customers.
• Experience with intent or ABM tools, or delivering effective ABM with limited tooling.

Responsibilities

• Drive delivery against marketing-sourced and marketing-influenced pipeline targets set with the VP Global Marketing, and develop plans to achieve them.
• Build an integrated campaign calendar across content, events, social, and paid channels.
• Brief Content, Events, and Social & Paid Leads on campaign and account-tier needs, coordinating their work around shared pipeline results.
• Run nurture programmes, lead scoring, and the MQL-to-SQL handover with Sales in HubSpot.
• Build and maintain a target account list with Sales and leadership, tiered by fit and value.
• Design and run tiered ABM plays, from personalised programmes for top-tier accounts to programmatic plays for the wider list.
• Use engagement and intent signals to identify accounts showing interest and prompt timely Sales action.
• Map buying groups around Talent Acquisition leaders and tailor messaging to stakeholders.
• Partner with the Social & Paid Lead on paid strategy, objectives, and targeting for inbound and ABM campaigns.
• Own ABM audience and account targeting, while the Social & Paid Lead owns channel execution, creative, and optimisation.
• Use pipeline data to recommend paid-budget shifts.
• Own pipeline reporting and attribution in HubSpot as the source of truth for marketing contribution.
• Report campaign and account performance to marketing and leadership, using results to decide what to scale or stop.
• Run structured experiments on messaging, landing pages, and booking flows for hypergrowth and enterprise audiences.
• Analyse and improve conversion through each funnel stage, from first touch to booked meeting to opportunity.
• Use AI tools for account research, personalisation, content repurposing, and analysis, and help the wider team adopt effective practices.

Benefits

• Learning and development to support personal and professional growth.
• Flexible working, with hybrid or remote work options.
• Healthcare options, including employer contributions to health insurance.
• Monthly wellness allowance contributions for physical, financial, or mental health.
• Deskpass global co-working memberships.
• Enhanced parental leave after one year of service: 14 weeks paid maternity leave and 3 weeks paid paternity leave.
• Matched pension contributions or a 401(k) plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed