Manager, Demand Generation & ABM

Ookla•Chicago, IL

About The Position

Ookla, an Accenture company, is seeking a Manager, Demand Generation & ABM to execute a B2B demand engine that engages priority audiences and accounts, creates and captures demand, and accelerates pipeline. The role implements demand-generation, account-based marketing (ABM), paid and digital acquisition, nurture, and audience-targeting campaigns. It works closely with Product Marketing, Sales, Marketing Operations, and regional teams to turn market narratives into measurable demand programs. The role calls for B2B marketing knowledge and practical experience executing enterprise demand generation and ABM, with continuous use of data to improve campaign performance. The Manager executes multi-channel demand and ABM campaigns, coordinates account journeys with Sales, and manages paid media, audience segmentation, retargeting, nurture workflows, personalization, and conversion paths. The role partners with Web and Marketing Operations on landing pages, forms, lead routing, and conversion points; monitors funnel and account performance; recommends adjustments to tactics and spend; and strengthens Marketing-to-Sales alignment through shared definitions, handoffs, and feedback loops.

Requirements

4–6 years of experience in B2B demand generation, digital marketing, ABM, or a related field.
Hands-on experience building and managing multi-channel demand-generation campaigns.
Practical experience executing account-based marketing, including platform setup, personalization, and account-level measurement.
Understanding of enterprise B2B buying journeys and multi-stakeholder sales cycles.
Strong knowledge of paid media setup, digital acquisition, email nurture, and conversion optimization.
Hands-on experience with CRM systems such as Salesforce, marketing automation platforms such as Marketo or HubSpot, and ABM platforms such as 6sense or Demandbase.
Strong understanding of funnel measurement and Marketing-to-Sales handoffs.
Strong analytical orientation and creative problem-solving skills.
Comfort operating in a global, cross-functional organization.

Nice To Haves

Experience in enterprise technology.

Responsibilities

Implement demand-generation campaigns across priority audiences, accounts, segments, and solutions.
Build and launch measurable demand programs designed to create, capture, and progress commercial interest.
Set campaign objectives, audiences, offers, journeys, conversion paths, and funnel outcomes.
Deploy an appropriate mix of paid, owned, earned, digital, event, content, email, and web tactics.
Track connections between audience engagement, demand creation, pipeline progression, and revenue.
Execute ABM campaigns for priority accounts and segments.
Collaborate with Sales on target-account strategy, segmentation, buying groups, and engagement objectives.
Set up one-to-one, one-to-few, and one-to-many ABM programs within marketing platforms.
Build coordinated account journeys combining digital marketing, content, events, and Sales outreach.
Monitor account intent and engagement, and score and act on signals in ABM platforms.
Execute Marketing-to-Sales handoffs and feedback loops for priority accounts.
Build and optimize multi-channel acquisition and nurture programs.
Manage paid media campaigns across relevant platforms and channels, such as LinkedIn Campaign Manager and Google Ads.
Set up audience segmentation, retargeting, nurture workflows, personalization, and conversion paths in marketing automation tools.
Partner with Web and Marketing Operations to build and improve landing pages, forms, lead routing, and conversion points.
Align content and offers with audience needs and buying stages.
Continuously test audiences, creative, offers, channels, and conversion paths.
Track KPIs and measurement frameworks across the demand funnel.
Monitor account engagement, campaign response, conversion rates, and pipeline creation.
Identify performance issues across targeting, messaging, channels, and Sales follow-up.
Analyze campaign data and recommend adjustments to tactics or spend.
Support a testing and optimization culture across Demand Generation.
Work directly with SDR/BDR teams and Account Executives on target accounts, campaign follow-up motions, and feedback loops.
Apply shared definitions of engagement, intent, qualified accounts and leads, and funnel stages.
Ensure Sales representatives understand how to act on Marketing-generated signals.