Growth and Demand Marketing Manager

Waabi • Toronto, ON

8d • $138,000 - $198,000

About The Position

Waabi is seeking a hands-on Growth and Demand Marketing Manager to build and operate its demand generation engine. This generalist role on a small team owns lifecycle marketing strategy and execution, campaign development, content creation, and generating qualified sales opportunities. The manager works closely with the Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing, while owning work end-to-end. As the company scales, the role offers a path to leading a broader growth and demand generation function.

The role focuses on marketing to senior technology decision makers in logistics, developing lifecycle and nurture programs, generating and qualifying leads, optimizing customer acquisition cost (CAC), and running lower-funnel digital and account-based marketing programs. The manager also creates thought leadership content, such as white papers and webinars, and uses AI tools where useful to accelerate production.

The US yearly salary range is $138,000–$198,000 USD, with additional equity incentive awards and an annual performance bonus. Waabi offers competitive perks and benefits, including health and wellness coverage for full-time employees, unlimited vacation, flexible hours, work-from-home support, office food and drinks, and team-building activities.

Requirements

• 6+ years in B2B marketing, demand generation, or growth marketing; ideally at a small or early-stage company.
• Track record building and optimizing lead-generation and lifecycle programs, including email nurture campaigns, from strategy through execution.
• Comfort and success with hands-on outbound prospecting alongside strategic marketing work.
• Experience measuring and optimizing CAC or similar funnel metrics.
• Strong analytical skills and ability to interpret campaign, funnel, and CAC data to inform decisions.
• Excel or Sheets skills required.
• Strong writing skills, including the ability to independently produce thought leadership content and email copy.
• Hands-on experience deploying AI tools in a marketing workflow.
• Ability to work self-directed and resourcefully without a large team, including willingness to do unglamorous work.
• Collaborative and open-minded approach, with willingness to help others.
• Passion for self-driving technologies, solving hard problems, and creating innovative solutions.

Nice To Haves

• Experience marketing to senior technology decision makers in logistics, supply chain, or adjacent industrial/B2B sectors.
• Experience running account-based marketing programs targeting named accounts.
• Experience partnering cross-functionally with product marketing, digital marketing, and events peers.
• Familiarity with a modern marketing and sales stack, particularly HubSpot and Aurasell.
• Experience at a company of similar size or stage.
• Prior SDR or sales development experience.
• SQL or BI tool experience.

Responsibilities

• Develop and execute lifecycle marketing programs, including nurture tracks and email campaigns, to guide senior logistics technology decision makers through awareness, consideration, and conversion.
• Drive marketing qualified leads that convert into sales opportunities and customer acquisition.
• Spend roughly 20% of work time prospecting and qualifying senior logistics-technology decision makers, then hand sales-ready opportunities to the sales team.
• Track customer acquisition cost by channel and campaign and use the data to refine messaging, targeting, and channel mix.
• Own lower-funnel digital campaigns, including paid search, paid social, and retargeting, as well as account-based marketing programs for named accounts.
• Partner with the Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing on integrated campaigns that increase commercial velocity.
• Build and manage segmented email nurture campaigns tailored to each prospect’s buying journey.
• Write white papers, host webinars, and produce other thought leadership content that resonates with senior logistics technology buyers and drives measurable lead flow.
• Use AI tools to accelerate marketing content production where useful.

Benefits

• Competitive compensation and equity awards.
• Medical, dental, and vision coverage for full-time employees.
• Unlimited vacation.
• Flexible hours and work-from-home support.
• Daily drinks, snacks, and catered meals when in the office.
• Regularly scheduled team-building activities and social events on-site, off-site, and virtually.
• Annual performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed