Manager, Growth and Segment Marketing

Prudential Financial • Newark, NJ

20h • $114,500 - $188,900 • Hybrid

About The Position

Prudential’s marketing organization is focused on value creation and performance, building a team of outcome-driven experts who identify and deliver ways to drive growth. The Manager, Growth and Segment Marketing will support the Growth & Segment Marketing team in advancing these goals.

As part of a newly created function, this role supports the development and operationalization of holistic, performance-driven, digital-first strategies to achieve growth targets across business units. The manager will coordinate growth and segment efforts with cross-functional marketing partners, translating business and marketing objectives into omni-channel marketing plans that use data, customer insights and channel expertise. The ideal candidate is a digitally fluent growth marketer with 5–8 years of experience, strong project management skills and a record of supporting performance-driven marketing programs.

The role operates in a hybrid environment, typically working from the Newark, New Jersey office three days per week, with remote work supported based on business and role needs.

Requirements

• 5–8 years of experience supporting omni-channel B2C and/or B2B growth programs with measurable business impact.
• Experience developing end-to-end lifecycle journeys and managing the audiences that move through them.
• Experience supporting lead generation and/or ABM campaigns that generate MQLs and SQLs.
• Working knowledge of maximizing the performance and effectiveness of email, web, digital advertising and other digital channels.
• Ability to interpret customer data and insights and translate them into clear recommendations and action plans that support value creation and tell a story.
• Familiarity with marketing automation, personalization and analytics platforms and tools for creating and managing campaigns and journeys.
• Strong business acumen and comfort helping build business cases and communicating marketing’s value to stakeholders.
• An experimentation mindset and ability to thrive in a test-and-learn environment.
• Strong emotional intelligence and ability to build relationships, influence through collaboration and align stakeholders around outcome-oriented initiatives.
• Experience coordinating with external agencies and partners to support effective creative and campaign execution.
• Comfort working in complex organizations with multiple stakeholders and driving progress regardless of hierarchy or reporting structure.
• Self-starter who is highly organized, can manage multiple workstreams independently and knows when to escalate.
• Outstanding communication skills and ability to collaborate with stakeholders across marketing and business teams.

Nice To Haves

• Adobe Cloud experience.

Responsibilities

• Translate business unit priorities into omni-channel growth plans and campaigns that deliver on business objectives and measurable value.
• Own growth and segment audiences, oversee campaigns end to end and help prioritize growth opportunities.
• Coordinate across channels, technology and partner teams to support audience-first journeys that drive new sales, engagement and cross-sell opportunities.
• Use insights and data to inform customer journeys, audience strategies and test-and-learn roadmaps, and translate recommendations into actionable experiments.
• Partner with Marketing Analytics to track, measure and communicate performance, identifying opportunities to optimize growth plans against financial and business targets.
• Partner with Product Marketing to incorporate product marketing needs into audience-led journeys.
• Apply digital marketing knowledge to recommend channel mix, campaign sequencing and activation priorities.
• Coordinate day to day with marketing, functional and channel leads to drive prioritization, alignment and momentum across growth initiatives.
• Work with other functional teams to connect and optimize campaigns throughout the funnel.
• Coordinate with external agency partners and internal teams to execute content, creative and experiences against defined objectives.
• Prepare leadership-ready updates, recaps and materials that clarify progress, risks, decisions and next steps across growth efforts.

Benefits

• Market-competitive base salary with yearly bonus potential at every level.
• Medical, dental, vision, life and disability insurance.
• Paid Time Off (PTO) and leaves of absence, including parental and military leave.
• 401(k) plan with company match up to 4%.
• Company-funded pension plan.
• Wellness programs, including up to $1,600 per year in reimbursement for qualifying personal wellbeing purchases.
• Work/Life Resources for parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan, allowing shares to be purchased at 85% of the lower of the beginning or end price of the purchase period.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed