Segment Marketing Manager

T-Mobile•Bellevue, WA

4d•Hybrid

About The Position

The Segment Marketing Manager optimizes the portfolio of products and services across diverse consumer segments in T-Mobile for Business to enhance revenue and reduce customer churn. The role plans, creates, and produces marketing campaign communications in partnership with segment strategy teams, supporting onboarding, programs, offers, and launches for prospective and existing customers. Success is measured by long-term customer engagement and targeted business outcomes. The role partners across marketing and T-Mobile for Business to measure and optimize campaign success and support market presence and sustained customer relationships. This position is available at T-Mobile headquarters in Bellevue, Washington; Frisco, Texas; or Overland Park, Kansas, and requires working in the office at least three days per week. The manager implements lead-generation and marketing-automation strategies for T-Mobile for Business segments, and partners with sales, product management, web strategy operations, creative and advertising teams, and audience data providers to execute coordinated campaigns and maintain consistent branding. The role supports market sizing, business planning, pricing recommendations, communication and distribution plans, and presentation development for audiences ranging from peers to executives. It plans and deploys multi-tactic campaigns, including email, SMS, and sales outbound prospecting; builds and deploys campaign materials and lists; ensures quality and consistent execution; manages deadlines and priorities; documents processes, systems, and data flows; identifies process improvements and capability requirements; and monitors audience quality and campaign performance to identify and deliver optimizations. Other duties and projects may be assigned by business management. The stated Total Target Cash Earnings Opportunity is $101,315–$182,620, and the National Base Pay Range is $88,100–$158,800. Actual pay depends on factors including location, qualifications, and experience. Target cash compensation combines base salary and annual incentive opportunity; actual incentive payouts may vary.

Requirements

Bachelor’s degree plus 3 years of related work experience, or an advanced degree plus 1 year of related work experience, or an equivalent combination of education and experience.
Strong cross-functional partnership skills.
Ability to manage work plans, deadlines, and conflicting priorities.
Ability to perform quality assurance and monitor audience and campaign execution performance.

Nice To Haves

Experience with Pardot or Salesforce.
Marketing technology experience with Pardot, SF Marketing Cloud, or RevUp/MDR.
Salesforce CRM experience.
HTML skills for email tactic execution.

Responsibilities

Plan, create, and produce campaign communications with segment strategy teams for onboarding, programs, offers, and launches.
Implement lead-generation and marketing-automation strategies for T-Mobile for Business segments.
Partner cross-functionally with sales, product management, web strategy operations, marketing, creative, advertising, and audience data providers to coordinate campaign execution and brand presentation.
Partner with segments to identify market size, prepare business plans, and assist with pricing recommendations for the marketing and service portfolio.
Manage marketing communication and distribution plans, including tracking results.
Prepare presentations for audiences ranging from peers to executives.
Prepare recommendations for annual and quarterly business plans, strategies, audience-list criteria, and marketing-tactic planning.
Collaborate on tactic-specific audience lists, marketing materials, and multi-tactic campaigns such as email, SMS, and sales outbound prospecting.
Own deployment of marketing tactics, including building and deploying emails, SMS, and sales outbound prospecting campaign lists.
Coordinate tactics and execution across partners to ensure consistent execution and brand presentation.
Perform quality assurance on audience building and tactic execution for owned deliverables and team members’ work.
Manage work plans, deadlines, and conflicting priorities.
Document processes, systems, and data flows as needed.
Identify and drive process-improvement opportunities, and provide requirements for new capabilities or tools as needed.
Monitor audience quality and campaign execution performance, identify optimization opportunities, and partner with team members to deliver improvements.
Perform other duties and projects as assigned by business management.

Benefits

Competitive base salary and compensation package.
Annual stock grant and employee stock purchase plan.
401(k) and access to free, year-round money coaches.
Annual bonus or periodic sales incentive or bonus for eligible employees.
Medical, dental, and vision insurance.
Flexible spending account.
Paid time off and up to 12 paid holidays.
Paid parental and family leave.
Family-building benefits, backup care, enhanced family support, and childcare subsidy.
Tuition assistance and college coaching.
Short- and long-term disability coverage.
Voluntary AD&D, accident, life, disability, and long-term care insurance.
Mobile service and home internet discounts for eligible employees.
Pet insurance for eligible employees.
Commuter and transit programs for eligible employees.