Segment Marketing Manager

T-Mobile•Frisco, TX

4d•$88,100 - $158,800•Hybrid

About The Position

The Segment Marketing Manager optimizes the portfolio of products and services across consumer segments within T-Mobile for Business to increase revenue and reduce customer churn. The role plans and produces campaign communications with marketing segment strategy teams, supporting onboarding, programs, offers, and launches for prospective and existing customers. Success is measured by long-term customer engagement and targeted business outcomes. The position partners across marketing and T-Mobile for Business to measure and optimize campaigns, helping strengthen market presence and customer relationships through coordinated marketing efforts. The role is available at T-Mobile headquarters in Bellevue, Washington; Frisco, Texas; or Overland Park, Kansas, and requires at least three days per week in the office. It implements lead-generation and marketing-automation strategies and coordinates campaign planning, audience development, marketing communications, execution, quality assurance, measurement, and optimization. The role also manages work plans and deadlines, documents processes and data flows, and identifies process and tool improvements. The total target cash earnings opportunity is $101,315–$182,620. The national base pay range is $88,100–$158,800; actual pay depends on factors including location, qualifications, and experience. Employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, depending on the role. T-Mobile offers eligible employees medical, dental, and vision insurance; a flexible spending account; 401(k); employee stock grants and stock purchase plan; paid time off and up to 12 paid holidays; paid parental and family leave; family-building benefits; backup care; enhanced family support; childcare subsidy; tuition assistance; college coaching; short- and long-term disability; voluntary insurance coverages; and, for eligible employees, mobile service and home internet discounts, pet insurance, and commuter and transit programs.

Requirements

Bachelor’s degree plus 3 years of related work experience, or an advanced degree plus 1 year of related work experience, or an equivalent combination of education and experience.
Strong cross-functional partnership skills, including collaboration with sales, product management, and web strategy operations.

Nice To Haves

Experience with Pardot or Salesforce.
Marketing technology experience with Pardot, Salesforce Marketing Cloud, or RevUp/MDR.
Salesforce CRM experience.
HTML experience for email-tactic execution.

Responsibilities

Implement lead-generation and marketing-automation strategies for T-Mobile for Business segments.
Partner cross-functionally with sales, product management, and web strategy operations to coordinate execution and maintain consistent presentation of T-Mobile products, services, and communications.
Partner with segments to identify market size, prepare business plans, and assist with pricing recommendations for the defined marketing and service portfolio.
Manage marketing communications and distribution plans, including tracking results.
Prepare presentations for audiences ranging from peers to executives.
Prepare recommendations for annual and quarterly business plans, strategies, audience-list criteria, and marketing-tactic planning.
Collaborate with Segment Marketing, creative and advertising teams, and audience data providers to build tactic-specific audience lists, develop marketing materials, and design multi-tactic campaigns, such as email, SMS, and sales outbound prospecting campaigns.
Own deployment of marketing tactics, including building and deploying emails, SMS, and sales outbound prospecting campaign lists.
Coordinate tactics and execution across partners to ensure consistent execution and brand presentation.
Perform quality assurance throughout audience-building and tactic-execution processes for owned deliverables and work owned by team members.
Manage work plans, deadlines, and conflicting priorities.
Document processes, systems, and data flows as needed.
Identify and drive process-improvement opportunities and provide requirements for new capabilities or tools as needed.
Monitor audience quality and tactic-execution performance, identify optimization opportunities, and partner with team members to deliver optimizations.
Perform other duties or projects as assigned by business management.

Benefits

Competitive base salary and compensation package.
Annual stock grant and employee stock purchase plan.
401(k) and access to free, year-round money coaches.
Annual bonus or periodic sales incentive or bonus, depending on role.
Medical, dental, and vision insurance.
Flexible spending account.
Paid time off and up to 12 paid holidays.
Paid parental and family leave.
Family-building benefits, backup care, enhanced family support, and childcare subsidy.
Tuition assistance and college coaching.
Short- and long-term disability coverage.
Voluntary AD&D, accident, life, disability, and long-term care insurance.
Mobile service and home internet discounts for eligible employees.
Pet insurance for eligible employees.
Commuter and transit programs for eligible employees.