Senior Segment Marketing Manager – Biopharma

Danaher•Round Rock, TX

3d•$130,000 - $160,000•Remote

About The Position

The Senior Segment Marketing Manager owns Biopharma segment strategy, positioning, brand development, external expert networks, content strategy, and commercial enablement. The role is part of the Global Strategic Marketing team and reports to the head of Biopharma product marketing. It is fully remote and may require up to 35% global travel for customer engagements, scientific conferences, advisory boards, commercial meetings, and business planning. The role leads global Biopharma go-to-market strategy by defining priority customer groups, workflows, applications, market opportunities, value propositions, and growth routes. It translates customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities, and identifies unmet needs and portfolio or solution gaps that guide commercialization, innovation, partnership, and investment decisions. The manager develops a differentiated Biopharma segment narrative and builds awareness, relevance, consideration, and preference through brand and thought-leadership programs, customer-centered campaigns, and demand-generation initiatives. The role also builds and activates global networks of key opinion leaders, scientific experts, industry partners, and customer champions; plans advisory and scientific collaborations; and turns external input into actionable recommendations. The manager owns the Biopharma content and asset roadmap, creating customer-facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools. They equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools. The role leads cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up; aligns stakeholders on execution and performance expectations; and tracks results to improve programs and investment decisions.

Requirements

Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
At least 8 years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.
Ability to travel globally up to 35%.

Nice To Haves

Experience commercializing multi-product solutions or integrated workflow offerings.
Experience working with global life sciences or biopharma customers across multiple geographies.
Additional language proficiency beyond English.

Responsibilities

Own global Biopharma segment go-to-market strategy, including priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth.
Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities.
Identify unmet needs and portfolio or solution gaps to inform commercialization, innovation, partnership, and investment decisions.
Develop a differentiated Biopharma segment narrative connecting company capabilities to critical workflows and customer outcomes.
Build awareness, relevance, consideration, and preference through brand and thought-leadership programs, campaigns, and demand-generation initiatives.
Build and activate a global network of key opinion leaders, scientific experts, industry partners, and customer champions.
Create advisory activities, scientific collaborations, and external engagement plans aligned with growth opportunities.
Translate expert and customer input into segment, content, and commercial recommendations.
Own the Biopharma content and asset roadmap, including customer-facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools.
Equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools to support customer conversations and conversion.
Lead global, cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up.
Align global and regional stakeholders on priorities, roles, execution plans, and performance expectations.
Track awareness, engagement, FFR, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution; use results to improve programs and investment decisions.