Senior Segment Marketing Manager – Biopharma

Danaher Corporation

2d•$130,000 - $160,000•Remote

About The Position

The Senior Segment Marketing Manager owns the Biopharma segment strategy, positioning, brand development, external expert networks, content strategy, and commercial enablement. The role sits on the Global Strategic Marketing team and reports to the head of Biopharma product marketing. It is fully remote and may require up to 35% global travel for customer engagements, scientific conferences, advisory boards, commercial meetings, and business planning. The position defines priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth. It translates customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities, and identifies unmet needs and portfolio or solution gaps to inform commercialization, innovation, partnerships, and investment. The manager develops a differentiated Biopharma segment narrative and brand programs, collaborates on customer-centric campaigns and demand generation, and builds relationships with key opinion leaders, scientific experts, industry partners, and customer champions. The role owns the Biopharma content and asset roadmap, develops customer-facing content and sales tools, and equips sales teams with segment knowledge, discovery questions, value messaging, training, and tools. It leads global cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up, aligning global and regional stakeholders and tracking awareness, engagement, FFR, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution to improve programs and investment decisions.

Requirements

Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
At least 8 years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.
Ability to travel globally up to 35%, including for customer engagements, scientific conferences, advisory boards, commercial meetings, and business planning activities.

Nice To Haves

Experience commercializing multi-product solutions or integrated workflow offerings.
Experience working with global life sciences or Biopharma customers across multiple geographies.
Additional language proficiency beyond English.

Responsibilities

Own global Biopharma segment go-to-market strategy.
Define priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth.
Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities.
Identify unmet needs and portfolio or solution gaps that inform commercialization, innovation, partnership, and investment decisions.
Develop a differentiated Biopharma segment narrative connecting company capabilities to critical workflows and customer outcomes.
Build awareness, relevance, consideration, and preference among priority Biopharma audiences through brand and thought-leadership programs.
Partner with Digital and Commercial Marketing to activate customer-centric campaigns and demand-generation initiatives.
Build a global network of key opinion leaders, scientific experts, industry partners, and customer champions.
Create advisory activities, scientific collaborations, and external engagement plans aligned with growth opportunities.
Translate expert and customer input into actionable segment, content, and commercial recommendations.
Own the Biopharma content and asset roadmap and develop customer-facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools.
Equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools to support customer conversations and improve conversion.
Lead global, cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up.
Align global and regional stakeholders on priorities, roles, execution plans, and performance expectations.
Track awareness, engagement, FFR, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution; use results to improve programs and investment decisions.