Senior Segment Marketing Manager – Biopharma

Danaher•Austin, TX

2d•Remote

About The Position

The Senior Segment Marketing Manager owns Biopharma segment strategy, positioning, brand development, external expert networks, content strategy, and commercial enablement. The position reports to the Head of Biopharma Product Marketing, sits on the Global Strategic Marketing team, and is eligible for a fully remote work arrangement. The role leads global Biopharma go-to-market strategy by defining priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth. It translates customer, market, competitive, regulatory, and funding insights into strategic choices and commercial priorities, and identifies unmet needs and portfolio or solution gaps to inform commercialization, innovation, partnership, and investment decisions. The role develops a differentiated Biopharma segment narrative and brand programs, builds external expert networks, and turns customer and expert input into actionable recommendations. It owns the Biopharma content and asset roadmap and equips sales teams with segment knowledge, messaging, training, and tools. It also leads cross-functional global commercialization programs and measures their performance to improve execution and investment decisions.

Requirements

Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
At least 8 years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.
Ability to travel up to 35% globally.

Nice To Haves

Experience commercializing multi-product solutions or integrated workflow offerings.
Experience working with global life sciences or Biopharma customers across multiple geographies.
Additional language proficiency beyond English.

Responsibilities

Own global Biopharma segment go-to-market strategy, including priority customer groups, workflows, applications, market opportunities, value propositions, and growth routes.
Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities.
Identify unmet needs and portfolio or solution gaps to guide commercialization, innovation, partnership, and investment decisions.
Develop a differentiated Biopharma segment narrative connecting company capabilities to important workflows and customer outcomes.
Build awareness, relevance, consideration, and preference among priority Biopharma audiences through brand and thought-leadership programs.
Partner with Digital and Commercial Marketing to activate customer-centric campaigns and demand-generation initiatives.
Build a global network of key opinion leaders, scientific experts, industry partners, and customer champions.
Create advisory activities, scientific collaborations, and external engagement plans aligned with growth opportunities.
Translate expert and customer input into segment, content, and commercial recommendations.
Own the Biopharma content and asset roadmap; develop customer-facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools.
Equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools to support customer conversations and conversion.
Lead global, cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up.
Align global and regional stakeholders on priorities, roles, execution plans, and performance expectations.
Track awareness, engagement, FFR, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution; use results to improve programs and investment decisions.