Ecommerce and Growth Marketing Manager

ALEXIA ADMOR FRENCH DESIGNER G•New York, NY

7h•$65,000 - $70,000

About The Position

Alexia Admor is seeking an entrepreneurial, commercially driven E-Commerce & Growth Marketing Manager to accelerate growth for its contemporary women’s apparel brand. The role will build and improve the Shopify direct-to-consumer business, develop influencer and affiliate marketing, create new wholesale and B2B revenue channels, and use AI, automation, and emerging technology to increase efficiency and sales. The manager will work with senior leadership, have autonomy to develop and execute initiatives, and participate in performance-based compensation tied to measurable profitable growth. The position combines strategic development and hands-on execution across digital advertising, customer acquisition, email and SMS marketing, website merchandising, conversion and retention, creator partnerships, wholesale prospecting, sales pipeline development, and marketing analytics. The ideal candidate is resourceful, analytical, creative, self-motivated, and accountable for generating profitable results. Experience in fashion, apparel, retail, or consumer products is strongly preferred. The role offers a base salary of $65,000–$70,000 annually plus uncapped performance-based incentives, with advancement potential as the business grows.

Requirements

At least 3 years of relevant experience in e-commerce, digital marketing, growth, business development, or consumer brands.
Understanding of Shopify, performance marketing, customer acquisition, and digital sales.
Experience with or strong knowledge of influencer marketing, affiliate programs, and creator partnerships.
Comfort with Meta Ads, Google Ads, Klaviyo, and marketing analytics.
Interest in identifying and pursuing new B2B sales opportunities.
Proactive use of AI and technology to work efficiently and generate results.
Ability to develop strategies and execute them hands-on.
Ability to distinguish revenue generation from profitable revenue generation.
Analytical, creative, persuasive, organized, and self-motivated approach.
Initiative and willingness to take action without waiting for direction.
Motivation by measurable goals and performance-based rewards.
Accountability for results and an owner-like approach.

Nice To Haves

Experience in fashion, apparel, retail, or consumer products is strongly preferred.
Curiosity, adaptability, and eagerness to discover and adopt emerging platforms and better ways of working.

Responsibilities

Develop and execute strategies to grow the Shopify direct-to-consumer business and profitable revenue.
Manage and optimize digital advertising across Meta, Google, and emerging platforms.
Build high-performing email and SMS campaigns using Klaviyo.
Improve website merchandising, conversion rates, customer retention, repeat purchases, average order value, and customer lifetime value.
Develop promotional campaigns, product launches, and targeted customer offers; analyze performance and test approaches to improve profitability.
Recruit influencers, creators, stylists, and brand ambassadors, and develop gifting, affiliate, and performance-based partnerships.
Create scalable influencer outreach and relationship-management processes, and turn creator content into Shopify, social, and paid advertising assets.
Track creator campaign performance, customer acquisition, attributable sales, and profitability.
Identify and prospect independent boutiques, specialty retailers, online sellers, and other wholesale customers.
Develop outbound sales campaigns using email, LinkedIn, CRM platforms, and AI-powered prospecting tools.
Help build and grow the Shopify B2B wholesale business; create wholesale offers, curated assortments, and sales presentations.
Develop new account relationships, convert prospects into repeat customers, and build an organized, measurable sales pipeline.
Explore unconventional distribution channels and ways to monetize merchandise profitably.
Use AI tools to research customer segments, identify sales opportunities, and develop marketing strategies.
Leverage generative AI for advertising concepts, copywriting, campaign development, and content creation.
Automate repetitive marketing, prospecting, and sales workflows; identify and test technologies and platforms that can improve efficiency and growth.
Take ownership of initiatives, test new approaches, measure outcomes, and scale what works.