Ecommerce Marketing Manager

CAMCO MANUFACTURING LLC•Greensboro, NC

1d•Onsite

About The Position

Camco Manufacturing is seeking a strategic, hands-on Ecommerce Marketing Manager to lead digital commerce across its corporate site experience, direct-to-consumer (D2C) strategy, dealer portal support, and product information and digital asset management (PIM/DAM). The role owns the strategy and execution for CAMCO.net, dealer portal marketing support, D2C channel growth, and unified product data across ERP, PIM, and DAM systems. The manager will partner closely with Marketing, IT, and Sales to deliver measurable results, establish performance baselines, and scale Camco’s ecommerce presence. Success requires analytical thinking, project management discipline, and the ability to manage multiple initiatives concurrently. Camco Manufacturing is an outdoor recreation aftermarket parts and accessories manufacturer founded in 1966 and headquartered in Greensboro, North Carolina. The company has more than 1,000 employees, over 140 patents, and a product line of more than 5,600 offerings. Its products serve RV, marine, ATV, and other outdoor recreation markets and reach customers through major retailers, including Walmart, Lowe’s, Amazon, and Camping World, as well as a dealer network. This position is based in Greensboro, North Carolina.

Requirements

Bachelor’s degree in Marketing, Business, Ecommerce, or a related field.
At least 4 years of experience in ecommerce, digital marketing, or D2C strategy roles.
Proven experience with SEO, web analytics (Google Analytics), and building performance dashboards.
Strong project management skills and the ability to manage multiple strategic initiatives simultaneously.
Excellent cross-functional collaboration skills and comfort working with IT, Sales, and Marketing stakeholders.
Data-driven mindset with strong analytical and reporting skills.
Excellent written and verbal communication skills.

Nice To Haves

Experience with PIM/DAM platforms and product data management.
Familiarity with B2B dealer or distributor portals or B2B2C business models.

Responsibilities

Own and execute Camco’s ecommerce strategy across corporate site experience, D2C, dealer portal support, and PIM/DAM content management.
Audit CAMCO.net, the dealer portal, and existing D2C activity to establish KPI baselines for sessions, bounce rate, conversion rate, and revenue.
Lead SEO strategy and execution to grow organic traffic and improve search rankings for priority product categories.
Build and maintain analytics dashboards to track ecommerce performance and report ROI to leadership.
Develop the D2C strategy, including consumer journey mapping, email- and warranty-based data capture, and D2C revenue tracking.
Partner with the dealer network and internal teams to improve dealer portal self-service capabilities, including ordering, product lookup, account management, and warranty and claims support.
Support dealer marketing programs, including co-branded assets, seasonal campaigns, and new product alerts.
Lead PIM/DAM initiatives by auditing product data, closing content gaps, and coordinating enriched product content with retail partners such as Amazon and Walmart.
Collaborate with IT, Sales, and Marketing to align data flows among ERP, PIM, DAM, and ecommerce and retailer channels.
Stay current on ecommerce, SEO, digital commerce trends, and the competitive landscape.