Senior Segment Marketing Manager

UserTesting

1d • Remote

About The Position

Auros is seeking a strategic, hands-on Segment Marketing Manager, Enterprise – North America to drive pipeline growth, accelerate revenue, and strengthen engagement with Enterprise customers. The role partners with the North America Enterprise sales team to develop and execute integrated marketing strategies for high-value accounts across the buyer journey, combining demand generation, account-based marketing (ABM), digital campaigns, and customer experiences.

The successful candidate will shape Auros’s Enterprise marketing approach, build cross-functional partnerships, and translate strategy into campaigns that create meaningful engagement and measurable business results. This is a fully remote, US-based position requiring up to 20% global travel.

Requirements

• At least 6 years of B2B marketing experience, ideally in SaaS, enterprise segment marketing, field marketing, or demand generation.
• Strong understanding of complex enterprise buying journeys.
• Proven experience developing and executing integrated, multichannel marketing campaigns supporting awareness, pipeline generation, account engagement, and revenue growth.
• Experience with ABM strategies, including 1:1 and 1:few programs, and collaborating with ABM teams to engage high-value accounts.
• Strong experience partnering with Enterprise sales teams and influencing cross-functional stakeholders.
• Excellent written and verbal communication skills.
• Hands-on experience with marketing and CRM platforms such as Salesforce, Marketo, and 6sense.
• Ability to use performance data to inform decisions and optimize campaigns.
• Strong project management, organizational, and problem-solving skills.
• Ability to balance strategic priorities and hands-on execution in a fast-paced, collaborative environment.

Nice To Haves

• Experience marketing to industries such as banking, retail, CPG, or software.

Responsibilities

• Develop and execute integrated marketing plans for North America Enterprise accounts, aligning awareness, demand generation, and ABM initiatives with pipeline and revenue goals.
• Create and activate personalized 1:1 and 1:few ABM programs, digital campaigns, email nurtures, and industry-specific initiatives to engage priority accounts and accelerate opportunities.
• Serve as the primary marketing partner to the North America Enterprise sales team, collaborating on account prioritization, go-to-market strategies, messaging, and outreach.
• Lead the strategy and execution of field events, executive dinners, trade shows, virtual events, and tailored experiences that build relationships, generate pipeline, and support deal progression.
• Collaborate with content, creative, and sales teams to develop relevant messaging, campaign assets, and sales enablement resources for enterprise decision-makers.
• Partner with ABM, integrated campaigns, digital, events, operations, and analytics teams to deliver cohesive customer journeys and support broader business priorities.
• Track campaign effectiveness, pipeline contribution, and revenue impact; use data and insights to refine strategies, improve results, and share recommendations with stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed