Digital and Demand Generation Marketing Manager

EDO•New York, NY

10d•$100,000 - $150,000•Hybrid

About The Position

EDO is hiring a Digital and Demand Generation Marketing Manager to own the engine that turns content, data, and product launches into pipeline. This high-autonomy role runs demand generation end to end across ABM, HubSpot automation, email, paid media, social, and web. It focuses in particular on building a scalable, automated funnel for smaller, faster product deals. The manager will work closely with Sales, Marketing Operations, Product Marketing, and executive leadership, and lead work with contract writers, designers, web developers, and paid media partners. The role reports to the SVP, Marketing & Communications. EDO is a TV outcomes company whose measurement platform connects TV airings to consumer behaviors predictive of future sales. Its platform provides data and decision science across linear and streaming TV. EDO is headquartered in New York City and Los Angeles. The NYC team follows a hybrid schedule of three days in the office and two remote days.

Requirements

5–10+ years of B2B marketing experience with hands-on ownership of demand generation, ABM, or growth marketing in Adtech, Martech, B2B SaaS, or media.
Demonstrated record of driving scalable growth in fast-paced, high-growth startup environments.
Expert-level HubSpot Marketing Hub and CMS skills, including building workflows, lead scoring, and reporting from scratch.
Experience building a scalable funnel for mid-market or velocity deals, with conversion results to demonstrate impact.
Working fluency with LinkedIn Ads, Google Ads, ABM platforms, and Google Analytics sufficient to direct and audit specialists.
Strong writing and editing skills, including the ability to create clear briefs and turn contractor drafts into publishable copy.
AI-native work practices, with the ability to explain actual AI workflows used.
Experience managing contractors, freelancers, or junior team members and giving direct feedback on quality.
Bias for action, including independently prioritizing work, shipping initial versions and improving them, and promptly raising blockers.

Responsibilities

Design and run the demand-generation funnel for product-led deals, from target-account selection through sales-ready opportunity.
Build ABM programs, nurture tracks, and automated plays that scale without requiring a salesperson to engage every account; own funnel metrics jointly with Sales.
Own HubSpot, including workflows, lead scoring, lifecycle stages, routing, sequences, attribution, dashboards, and data quality.
Set strategy, budget, and targeting for LinkedIn, Google, and programmatic or contextual paid media; brief and manage the paid media partner and audit performance.
Keep campaign content on schedule by briefing contract writers and designers, editing drafts into EDO's voice, and producing or adapting assets in Canva when appropriate.
Own email through HubSpot, including newsletters, launches, nurture flows, segmentation, quality assurance, deployment, and performance reporting.
Own EDO's organic social program; set the calendar, approve content, manage the part-time contract social media manager, Marketing Operations Manager, and intern, and report on performance.
Manage website marketing in HubSpot CMS, including landing pages, campaign pages, blog posts, and product pages; scope and prioritize work for the contract web developer.
Set expectations for contract partners, review their output, and hold them accountable for quality, deadlines, and budget.
Report on digital marketing's contribution to pipeline and recommend to leadership what to scale, fix, or cut.
Use AI tools for research, drafting, list building, briefing, quality assurance, and analysis, and build automations that increase the team's capacity.

Benefits

Mid-stage equity
Competitive salary
Flexible Time Off
Full coverage for individual medical plans and partial coverage for dependent or family medical plans
Dental coverage
Vision coverage
401(k) plan
FSA
HSA
Commuter benefits
Employee meals and snacks when working in an office