Director of Digital and Demand Generation

ZYLO, INC. • Indianapolis, IN

20h

About The Position

Zylo is seeking a Director of Digital and Demand Generation to own the company’s demand strategy and contribute directly to revenue growth by building new-business pipeline through digital, email, website, and event programs. Reporting to the VP, Marketing, this person will choose and manage agency partners, own the program budget, and use AI to extend the impact of a small team.

The successful candidate will have experience owning pipeline targets and delivering revenue impact, a strong perspective on the future of digital marketing, and the ability to shape revenue marketing strategy while also executing it. The role emphasizes building and iterating digital assets with available tools.

Requirements

• At least 8 years of progressive marketing experience in demand generation, digital, and growth, including recent hands-on paid media work.
• A track record of meeting aggressive new-business pipeline targets and growing sales-qualified pipeline and bookings.
• Hands-on experience building, optimizing, and measuring multi-channel campaigns across platforms such as Google Search, Google Display, LinkedIn, Meta, and X, along with judgment about when to execute directly and when to direct agency partners.
• Hands-on experience building landing pages and updating a website in a CMS or page builder to improve conversion.
• Hands-on experience building and running email nurture and demand generation campaigns in a marketing automation platform.
• Experience setting strategy for in-person and virtual events, from small formats to large conferences, and tying events to pipeline.
• Experience selecting, briefing, and managing agencies and owning a program budget.
• A data-driven approach, including A/B and multivariate testing, and the ability to connect campaign and event activity to pipeline and revenue.
• Deep understanding of ideal customer profiles and buyer personas, with the ability to apply targeting and segmentation to maximize marketing spend.
• Fluency with AI tools, willingness to test new tools and tactics, and curiosity about competitors, marketing trends, and emerging digital practices.
• Strong project management skills and ability to work with sales, marketing operations, content, and client marketing teams.

Nice To Haves

• Experience building websites and landing pages; Webflow preferred.
• Experience using AI to automate and accelerate marketing performance; Claude preferred.
• Experience with web analytics; Google Analytics and Google Tag Manager preferred.
• Experience with paid media platforms including Google Search, Google Display, Bing, Meta, X, and LinkedIn.
• Experience with programmatic advertising platforms; no specific platform required.
• Experience with targeting and intent data; 6sense or a similar tool preferred.
• Experience with a CRM; Salesforce preferred.
• Experience with website live chat; Qualified or a similar tool preferred.
• Experience with marketing automation; Pardot preferred.
• Experience with webinars and virtual events.
• Experience with productivity and collaboration tools; Google Workspace preferred.

Responsibilities

• Own Zylo’s new-business demand and digital strategy, activating and iterating on campaigns that generate qualified sales meetings and strengthen the sales pipeline.
• Own paid search, paid social, display, and programmatic campaigns with agency support; build, optimize, and measure campaigns individually and as a multi-channel media mix, deciding where to execute hands-on and where to direct agency partners.
• Build and run email nurture and demand generation campaigns that move prospects toward opportunity creation and closed-won revenue.
• Build and update landing pages and website content using existing design systems and templates to improve conversion rates.
• Set strategy for in-person and virtual events, including field dinners and large industry conferences, covering format, budget, promotion, and pipeline results.
• Select, brief, and manage agency partners, hold them accountable to results, and own the program budget with support from the VP, Marketing as needed.
• Apply audience targeting and segmentation across paid media, email, and events to maximize return on demand generation spend.
• Work with the content team and agencies on content strategy, search, and AI search visibility.
• Monitor competitors, marketing trends, and AI; test tools and tactics; and provide the VP, Marketing and COO with regular updates and recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed