Demand Generation and Growth Marketing Lead

Rox Data Corp•San Francisco, CA

About The Position

As a member of Marketing at Rox, the Demand Generation and Growth Marketing Lead owns the engine that drives inbound demand and pipeline growth. The role builds and scales campaigns that introduce Rox to the world's largest enterprises and turn market awareness into measurable revenue. Channels and tactics include paid social and digital advertising, creative account-based campaigns, and conversion optimization. The Lead works directly with sales, brand, social, and field marketing to develop integrated campaigns that break into Global 2000 accounts, engage senior decision-makers, and accelerate pipeline creation. The role combines analytical thinking with creative experimentation across channels, messages, and tactics. It is a high-ownership, high-impact position with an ambitious goal of increasing inbound pipeline tenfold within six months while building a world-class demand generation engine.

Requirements

Exceptional experience in B2B demand generation and growth marketing, with a proven record of scaling pipeline through digital campaigns, paid acquisition, and integrated marketing programs.
Deep expertise in paid media and performance marketing, particularly LinkedIn Ads, Google Ads, retargeting, audience segmentation, and conversion optimization.
Strong analytical and data-driven skills, including the ability to analyze funnel metrics, attribution, campaign performance, and conversion data to guide investment decisions.
Understanding of enterprise marketing and account-based strategies, including engaging complex buying committees and senior decision-makers in large strategic accounts.
Experience owning the full marketing funnel, from acquisition and landing page optimization to lead nurturing, conversion, and pipeline attribution.
Ability to collaborate across sales, RevOps, brand, social, content, and field marketing.
Commercial mindset focused on qualified pipeline, revenue impact, and efficient growth.
Ability to execute quickly across multiple campaigns while maintaining creative quality.
Based in or willing to relocate to San Francisco.

Nice To Haves

Elite creative instincts and a growth mindset, including willingness to develop unconventional campaigns and experiment to capture attention and generate demand.
Extreme ownership, bias for action, and ability to independently drive ambitious initiatives from strategy through execution.
Deep curiosity about AI, enterprise technology, and go-to-market.

Responsibilities

Own and scale Rox's demand generation engine, developing and executing strategies to drive a step-change in inbound pipeline, with a goal of 10x growth within six months.
Lead digital acquisition and paid media campaigns across LinkedIn, Google, retargeting, and emerging channels to reach enterprise buyers and maximize pipeline generation.
Build integrated demand generation campaigns that connect paid media, social, content, field marketing, direct mail, and account-based tactics.
Experiment with ways to break into Global 2000 accounts, including personalized campaigns, unique landing pages, executive gifting, direct mail, and unconventional growth tactics.
Own and optimize the marketing funnel from awareness and website traffic through lead conversion, qualification, and pipeline creation.
Analyze campaign performance, audience behavior, attribution, and funnel metrics to identify opportunities, test hypotheses, and scale effective tactics.
Test new creative, messaging, audiences, channels, and conversion strategies to find scalable sources of demand.
Partner with brand, social, content, and field marketing to turn company announcements, product launches, events, and customer stories into integrated demand campaigns.
Work with sales and revenue operations to align on target accounts, lead quality, pipeline goals, attribution, and follow-up.
Manage campaign performance and marketing investment, including budgets, channel allocation, and agency relationships, optimizing for pipeline, conversion efficiency, and ROI.
Establish processes, reporting, experimentation frameworks, and infrastructure to scale demand generation as Rox grows.

Benefits

Medical, dental, and vision plans, including 100% company-paid plans for employees and eligible dependents.
Company-paid life and AD&D insurance, plus short- and long-term disability.
401(k) with automatic enrollment.
Unlimited PTO, paid sick leave, company holidays, and bereavement leave.
Up to 20 weeks of paid parental leave at 100% pay for birth, adoption, or foster placement.
Wellness stipend of $375 per quarter.
Learning stipend of up to $2,000 per year.
Internet and cell phone stipend of $25 per month.
Mental health support, virtual care, and care navigation.
Fertility and family-building support, plus backup care membership.
Pre-tax commuter benefits for transit and parking.
San Francisco headquarters perks including daily catered breakfast and lunch, meal allowances, and rideshare support when commuting to the office.