Lead, Media and Demand Generation

Royal Caribbean Cruises Ltd•Miami, FL

About The Position

The Lead, Media and Demand Generation is a hands-on digital campaign execution role responsible for building, testing, launching, and troubleshooting advertiser campaigns across Royal Caribbean Group’s owned digital channels. The position supports Celebrity Cruises and works closely with Campaign Managers to translate approved campaign plans into technically sound, high-quality executions. It reports to the Senior Director, Media and Demand Generation and is based in Miami. Over the next 6–12 months, the role is expected to focus approximately 60% on email and Salesforce Marketing Cloud, 20% on mobile app placements using Koddi, and 20% on surveys using Qualtrics. Longer term, the role will primarily support email. The successful candidate will bring a strong foundation in Salesforce Marketing Cloud and hands-on email development, along with the technical aptitude and willingness to learn other platforms as the Media Network evolves.

Requirements

At least 5 years of hands-on experience with Salesforce Marketing Cloud, CRM/email campaign execution, marketing operations, or a closely related field.
Demonstrated experience building, testing, and deploying email campaigns in Salesforce Marketing Cloud.
Working knowledge of HTML/CSS for email, including modifying templates and troubleshooting common rendering and tracking issues.
Strong attention to detail and comfort working directly in technical marketing platforms.
Strong troubleshooting skills and ability to diagnose routine campaign and platform issues independently.
Ability to manage multiple campaigns and deadlines while communicating clearly with cross-functional partners.
Curiosity and willingness to learn new platforms quickly as the Media Network technology stack evolves.

Nice To Haves

Experience with Koddi, Qualtrics, ad serving, mobile-app advertising, or survey deployment.

Responsibilities

Manage multiple concurrent campaign components and deadlines, proactively identifying missing assets, approvals, dependencies, and launch risks.
Follow established campaign build, QA, deployment, and escalation processes to ensure accurate and timely execution.
Partner with Campaign Managers to resolve issues and keep campaigns on track.
Build, configure, test, and deploy advertiser campaigns and placements in Salesforce Marketing Cloud, including dedicated emails and advertising within existing guest communications.
Translate campaign briefs into channel execution, including creative, links and tracking, audiences, targeting, deployment timing, and other campaign settings.
Develop and modify HTML/CSS email templates, including personalization and dynamic content when required.
Conduct test sends and pre-launch QA; troubleshoot rendering, content, link, tracking, and deployment issues.
Monitor live email deployments and make standard campaign adjustments as needed.
Configure and traffic advertiser placements within the Royal Caribbean Group mobile app using Koddi.
Set up mobile campaign parameters, including creative, placement, audience and targeting, flight dates, frequency, and tracking.
QA mobile campaigns before launch and validate that placements are serving correctly once live.
Troubleshoot routine mobile delivery issues and escalate more complex platform issues to Product/Technology partners.
Build and deploy advertiser brand-lift and post-campaign surveys in Qualtrics using established templates and measurement approaches.
Configure survey logic, audiences, links, deployment timing, and other settings; QA surveys and troubleshoot execution issues.
Coordinate with the Measurement team to ensure surveys support required campaign reporting.
Perform other duties as required and other job-related duties assigned by a supervisor or management.