Lead Generation and Demand Specialist

TrustEngine

6h•$46,340 - $64,032•Remote

About The Position

The Lead Generation and Demand Specialist creates qualified pipeline for the Enterprise Sales team. This hands-on individual contributor prospects, runs outbound campaigns, qualifies inbound interest, and books meetings with mortgage lenders while working closely with Enterprise Sales Managers, Marketing, and the Partnerships/Adoption team. The position is 100% remote with a virtual office.

Requirements

At least 2 years of experience in business development, sales development, or demand generation for B2B SaaS.
A track record of meeting or exceeding meeting and pipeline targets.
Strong writing and phone skills, with comfort conducting high-volume, personalized outreach.
Hands-on experience with HubSpot or Salesforce and sales engagement tools.
Self-driven, organized, and coachable, and comfortable working remotely with a distributed team.

Nice To Haves

Mortgage industry experience is strongly preferred; ability to speak credibly about lender pain points.

Responsibilities

Prospect assigned territories, from the top 200 lenders down market, including independent mortgage bankers, banks, credit unions, and brokers.
Build and run multi-touch outbound sequences across email, phone, and LinkedIn, tailored by lender type and buyer role.
Respond quickly to inbound leads, qualify them, and route them with full context to the appropriate Enterprise Sales Manager or Customer Success Manager.
Follow up on partner-sourced leads, events, and webinars in coordination with Marketing.
Book qualified discovery meetings and hand them off with clear notes on needs, timing, and decision makers.
Keep HubSpot accurate and current, including contacts, activity, lead status, and attribution.
Test messaging and share what is and is not working with Sales and Marketing every week.
Participate in weekly role play focused on messaging and objection handling.